TeleFutura Broadcast Prime Highlights – Week of February 6, 2012 to February 12, 2012
* Last week, TeleFutura produced its highest weekly average thus far in the 2011/12 Season with over 700,000 Total Viewers 2+ (755,000), 446,000 Adults 18-49 and 245,000 Adults18-34 during Broadcast Prime (Mon-Sat 8pm-11pm/Sun 7pm-11pm).
* In comparison to its prior week performance (01/30/12-02/05/12), TeleFutura generated single to double-digit percentage growth among Total Viewers 2+ (755,000 vs. 658,000; +15%), Adults 18-49 (446,000 vs. 397,000; +12%) and Adults 18-34 (245,000 vs. 240,000; +2%) during broadcast prime.
* TeleFutura was the #2 Spanish-language Network during weekend broadcast prime, out-delivering Telemundo by double-digit margins among Total Viewers 2+ (TF 1,139,000 vs. TEL 859,000; +33% Adv.), Adults 18-49 (TF 646,000 vs. TEL 450,000; +44% Adv.) and Adults 18-34 (TF 357,000 vs. TEL 256,000; +39% Adv.).
* On Sunday night (February 12, 2012) in the 7pm-11pm block, TeleFutura’s primetime feature films “Cineplex 2: Spider-man” and “Cine de las Estrellas: 2012” significantly out-performed Telemundo’s prime time programming which included “Pa’Lante con Cristina,” “Cine Millonario: The Bourne Ultimatum” and “Primer Vistazo-Relaciones Peligrosas” among Total Viewers 2+ (TF 1,571,000 vs. TEL 599,000; +162% Adv.), Adults 18-49 (TF 880,000 vs. TEL 310,000; +184% Adv.) and Adults 18-34 (TF 510,000 vs. TEL 144,000; +254% Adv.).
* “2012” which aired for the first time on Spanish-language Television (TeleFutura):
o Attracted 1.6 million Total Viewers 2+, 896,000 Adults 18-49 and 506,000 Adults 18-34.
o Beat every single program on Telemundo last week during Broadcast Prime among Adults 18-49 and Adults 18-34.
o Is currently TeleFutura’s highest ranking feature film in the 2011/2012 Season among Total Viewers 2+, Adults 18-49 and Adults 18-34 during Broadcast Prime.
o Was TeleFutura’s highest-ranked program last week among Total Viewers 2+, Adults
18-49 and Adults 18-34 during broadcast prime.
Source: The Nielsen Company, NPM. TF Current Week (02/06/2012-02/12/2012) vs. Prior Week (01/30/11-02/05/12),
Broadcast Prime (M-Sat 8pm-11pm, Sun 7pm-11pm). TF 2011-12 STD (09/19/11-02/12/12) Feature Films ranker based on Broadcast Prime.
Weekend Broadcast Prime (Sat 8p-11p & Sun 7p-11p) based on Strict Daypart. Live+SD.
(Source: TeleFutura)
