Week 22: Big Sunday night for TeleFutura

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TeleFutura Broadcast Prime Highlights


 TeleFutura Broadcast Prime Highlights – Week of February 13, 2012 to February 19, 2012

• Last week, TeleFutura drew in 658,000 Total Viewers 2+, 382,000 Adults 18-49 and 202,000 Adults 18-34 during Broadcast Prime (Mon-Sat 8pm-11pm/Sun 7pm-11pm).

• TeleFutura’s weeknight feature film block on “Cine de las Estrellas” from 8pm-10pm…
* Recorded its highest weekly performance since its return to prime on 01/02/2012 among Total Viewers 2+ (731,000) and Adults 18-49 (397,000).  Was also the 2nd highest weekly average among Adults 18-34 (206,000).
*  Double-digit percentage audience growth over its previous week (02/06/12-02/10/12) among Total Viewers 2+ (731,000 vs. 584,000; +25%), Adults 18-49 (397,000 vs. 327,000; +21%) and Adults 18-34 (206,000 vs. 177,000; +16%).
* Additionally, “El Guardaespaldas,” (“THE BODYGUARD”) which aired on Wednesday 02/15/12 (8pm-10:15pm) is currently TeleFutura’s highest-ranked weekday movie telecast on “Cine de las Estrellas” since returning to primetime (01/02/2012) among Total Viewers 2+ (917,000) and Adults 18-49 (528,000).  The movie also averaged 239,000 Adults 18-34.

• On Sunday night (February 19, 2012), TeleFutura out-delivered Telemundo’s “Pa’Lante con Cristina” among the coveted Adults 18-34 demographic (TF 254,000 vs. TEL 163,000; +56% Adv.) head-to-head in the 7pm-9pm block, with “Cine de las Estrellas: Soldado Universal EL Regreso” (“UNIVERSAL SOLDIER: THE RETURN”) and “Cine de las Estrellas: El Codigo Da Vinci” (“THE DA VINCI CODE”).

Source: The Nielsen Company, NPM. TF Current Week (02/13/2012-02/19/2012) vs. Prior Week (02/06/11-02/12/12). 
TF on 02/19/12 7pm-9pm based on Strict Daypart. Broadcast Prime  (M-Sat 8pm-11pm, Sun 7pm-11pm).  Live+SD.

(Source: TeleFutura)


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