Week 25: TeleFutura highlights

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TelefuturaLast week, TeleFutura attracted an average audience of 628,000 Total Viewers 2+, 374,000 Adults 18-49 and 207,000 Adults 18-34 during Broadcast Prime (Mon-Sat 8pm-11pm/Sun 7pm-11pm).

  • On Sunday night (03/11/12) from 7pm-11pm, TeleFutura was the #2 Spanish-language network thanks to its back-to-back feature film airings on “Cine de las Estrellas” with “Miami Vice” and “Traffico de Armas” (“GUN”) which over-delivered Telemundo’s primetime block which included “Pa’Lante con Cristina” and the special airing of Disney’s “Toy Story 2” by huge margins among Total Viewers 2+ (TF 1,003,000 vs. TEL 797,000; +26% Adv.), Adults 18-49 (TF 598,000 vs. TEL 440,000; +36% Adv.) and Adult 18-34 viewers (TF 337,000 vs. TEL 287,000; +17% Adv.).

Additionally, “Miami Vice” was TeleFutura’s highest-ranked primetime telecast during the entire week among Total Viewers 2+ and Adults 18-49.

Source: The Nielsen Company, NPM. TF Current Week (03/05/2012-03/11/2012) vs. Prior Week (02/27/11-03/04/12),
Broadcast Prime  (M-Sat 8pm-11pm, Sun 7pm-11pm).  Live+SD.

(Source: TeleFutura)