Week 26: TeleFutura grew from previous week

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TelefuturaTeleFutura Broadcast Prime Highlights – Week of March 12, 2012 to March 18, 2012

  • Last week, TeleFutura generated an average audience of 673,000 Total Viewers 2+ and reported its 2nd highest weekly average among Adults 18-34 (247,000) and 3rd  highest weekly performance among Adults 18-49 (415,000) thus far in the 2011/12 Season during Broadcast Prime (Mon-Sat 8pm-11pm/Sun 7pm-11pm).
  • Grew its broadcast prime average by single to double-digit margins over previous week performance (03/05/12-03/11/12), across Total Viewers 2+ (673,000 vs. 628,000; +7%), Adults 18-49 (415,000 vs. 374,000; +11%) and Adults 18-34 (247,000 vs. 207,000; +19%) during broadcast prime.
  • TeleFutura’s weeknight feature film block on “Cine de las Estrellas” from 8pm-10pm…

Produced audience percent increases over its previous week (03/05/12-03/09/12) among Total Viewers 2+ (629,000 vs. 621,000; +1%), Adults 18-49 (361,000 vs. 335,000; +8%) and Adults 18-34 (206,000 vs. 183,000; +13%). Note: “Cine de las Estrellas” aired Mon (3/12), Tue (3/13) & Fri (3/16).

  •  TeleFutura was the #2 Spanish-language network during weekend broadcast prime, delivering more Adult 18-49 viewers (TF 525,000 vs. TEL 471,000; +11% Adv.) and Adults 18-34 (TF 328,000 vs. TEL 268,000; +22% Adv.) viewers  than Telemundo.

On Saturday night (March 17, 2012) from 8pm-11pm, TeleFutura aired back-to-back soccer games “Liga Mexicana de Fútbol: Queretaro vs. Guadalajara” and “Liga Mexicana de Fútbol: Pachuca vs. Atlante” which out-performed Telemundo’s  prime time programming that included the “Maravilloso Mundo de Disney: Bedtime Stories” an “Cine de Impacto II: Exit Wounds” among Adults 18-49 (TF 452,000 vs. TEL 427,000; +6% Adv.) and Adults 18-34 (TF 292,000 vs. TEL 215,000; +36% Adv.).

  • The “Liga Mexicana de Fútbol: Queretaro vs. Guadalajara” match that aired from 6:55pm to 8:55pm was watched, on average, by 1.0 million Total Viewers 2+, 616,000 Adults 18-49 and 387,000 Adults 18-34.
  • The 2nd most-popular program on TeleFutura this week during broadcast prime among Viewers 2+, Adults 18-49 and Adults 18-34.
  • Saturday’s match between Queretaro and Guadalajara on TeleFutura ranked among the Top 5 primetime sporting events during the Clausura 2012 season (all networks) among Total Viewers 2+, Adults 18-49 and Adults 18-34.
  • The game posted impressive increases versus the previous Saturday primetime “Liga Mexicana de Fútbol” airing on 03/10/12 “Monterrey vs. Queretaro” among Total Viewers 2+ (+144%), Adults 18-49 (+123%) and Adults 18-34 (+133%).
  • Beat Telemundo’s  feature film “Maravilloso Mundo de Disney: Bedtime Stories” by double-digit margins among Total Viewers 2+ (TF 1,033,000 vs. TEL 850,000; +22% Adv.), Adults 18-49 (TF 616,000 vs. TEL 455,000; +35% Adv.) and Adults 18-34 (TF 387,000 vs. TEL 272,000; +42% Adv.)

On Sunday night (March 18, 2012) from 7pm-11pm, TeleFutura’s primetime line-up that included  the soccer game “Liga Mexicana de Fútbol: America vs. Pumas” followed by the movie “The Fifth Element” on “Cine de las Estrellas: El Quinto Elemento” out-delivered Telemundo’s prime time programming which included “Pa’Lante con Cristina” and “Cine Millonario: The Mummy Tomb of the Dragon Emperor” among Total Viewers 2+ (TF 925,000 vs. TEL 888,000; +4% Adv.), Adults 18-49 (TF 580,000 vs. TEL 505,000; +15% Adv.) and Adults 18-34 (TF 355,000 vs. TEL 307,000; +16% Adv.).

  • The “Liga Mexicana de Fútbol: America vs. Puma” game that aired from 5:55pm to 8:01pm on TeleFutura, drew in 1.1 million Total Viewers 2+, 729,000 Adults 18-49 and 455,000 Adults 18-34.
  • The most-watched program on TeleFutura this week in broadcast prime across Total Viewers 2+, Adults 18-49 and Adults 18-34.
  • Recorded the highest-rated “Liga Mexicana de Fútbol” telecasts for the Clausura 2012 season (all networks) among Adults 18-49 and Adults 18-34 and the 3rd highest among Total Viewers 2+.
  • Delivered higher audience levels than Telemundo’s “Pa’Lante con Cristina” across Total Viewers 2+ (TF 1,113,000 vs. TEL 799,000; +39% Adv.), Adults 18-49 (TF 729,000 vs. TEL 418,000; +74% Adv.) and Adults 18-34 (TF 455,000 vs. TEL 211,000; +116% Adv.)

Source: The Nielsen Company, NPM. TF Current Week (03/12/2012-03/18/2012) vs. Prior Week (03/05/11-03/11/12).  2011/12 Season-To-Date (09/19/11-03/18/12),  Broadcast Prime  (M-Sat 8pm-11pm, Sun 7pm-11pm).  TF “Liga Mexicana de Fútbol: Queretaro vs. Guadalajara” aired 3/17/12 6:55pm-8:55pm vs. TF “Liga Mexicana de Fútbol: Monterrey vs. Queretaro” 03/10/12 5:55pm-7:57pm.  LMF Clausura 2012 (12/26/11-03/18/12) all dayparts (UNI-TF-GALA-TEL-AZA).  Live+SD.

 (Source: TeleFutura)