For the Third Consecutive Week in the 2010/2011 Season, TeleFutura Beat Telemundo Among Total Viewers 2+, Adults 18-49 and Adults 18-34 During Broadcast Prime. TeleFutura Highlights – NPM Broadcast Prime Week of 10/04/10
• For the 3rd consecutive week, TeleFutura was the #2 Spanish-language network for the entire week, out-performing Telemundo during broadcast prime among key demographics that included Total Viewers 2+ (TF 832,000 vs. TEL 772,000; +8% Adv.), Adults 18-49 (TF 497,000 vs. TEL 434,000; +15% Adv.) and among Adults 18-34 (TF 305,000 vs. TEL 265,000; +15% Adv.).
• TeleFutura continues to produce more nightly wins over Telemundo in the current 2010/11 Season during broadcast prime versus the same period in the 2009/10 Season among Total Viewers 2+ (12 nights vs. 5 nights), Adults 18-49 (17 nights vs. 7 nights) and Adults 18-34 (16 nights vs. 4 nights).
• During its premiere week (Tue-Fri 10p-11p), TeleFutura’s new 10pm award-winning production “India”:
ü Generated 1.1 million Total Viewers 2+, 654,000 Adults 18-49 and 367,000 Adults 18-34.
ü Out-performed Telemundo’s “Alguien Te Mira” in the hour by double-digit margins among Total Viewers 2+ (TF 1.1 million vs. TEL 645,000; +71% Adv.), Adults 18-49 (TF 654,000 vs. TEL 397,000; +65% Adv.) and Adults 18-34 (TF 367,000 vs. TEL 246,000; +49% Adv.).
ü Delivered more Total Viewers 2+, Adults 18-49 and Adults 18-34 than every primetime novela airing on Telemundo this past week.
• For the fifth consecutive weekend, TeleFutura out-delivered Telemundo during broadcast prime, on average, among ALL key demographics, including Total Viewers 2+ (TF 752,000 vs. TEL 639,000; +18% Adv.), Adults 18-49 (TF 468,000 vs. TEL 375,000; +25% Adv.) and Adults 18-34 (TF 308,000 vs. TEL 235,000; +31 Adv.).
ü On Saturday night (October 9, 2010) from 8pm-11pm, TeleFutura aired “Fútbol Liga Mexicana” (Pachuca vs. Unam) and “Cine de las Estrellas: Del Crepúsculo al Amanecer,” delivering more Total Viewers 2+ (TF 536,000 vs. TEL 310,000; +73% Adv.) , Adults 18-49 (TF 360,000 vs. TEL 222,000; +62% Adv.) and Adults 18-34 (TF 230,000 vs. TEL 145,000; +59% Adv.) than Telemundo’s “Fútbol Estelar: Tigres vs. Estudiantes” and “Fútbol Estelar II: Atlas vs. St. Luis”.
ü On Sunday night (October 10, 2010) from 7pm-11pm, TeleFutura’s primetime line-up that included back-to-back movie airings of “Cine de las Estrellas: Daniel el Travieso” and “Cine de las Estrellas Sun 2: El invensible” beat Telemundo’s prime programming, which included a special presentation of “Al Rojo Vivo: Jenni Rivera, La Boda de Año” and “Cine Nuestro: Juan Armenta El Repartriado” among Total Viewers 2+ (TF 913,000 vs. TEL 886,000; +3% Adv.), Adults 18-49 (TF 549,000 vs. TEL 490,000; +12% Adv.) and Adults 18-34 (TF 366,000 vs. TEL 303,000; +21% Adv.).
(source: Univision)
