Week 41: Univision garnered lead over second place FOX

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Univision #1 Broadcast Network in the Country In Overall Prime Among ALL Adults 18-34 For Second Consecutive Week. Univision Highlights – NPM Broadcast Prime Week of 06/28/10.


For the second consecutive week, Univision finished as the #1 broadcast network in overall prime among Adults 18-34 (1.1 million).  Univision garnered a lead over second place FOX of +18% among Adults 18-34.
 
Additionally, Univision ranked #2 among Adults 18-49 (1.9 million),  #1 network among Kids 2-11 (441,000) for the fifth consecutive week, #4 among Teens 12-17 (170,000) and #5 among and Total Viewers 2+ (3.5 million).

 Last week, Univision out-delivered ABC, CBS, NBC or FOX every night among Adults 18-34 and Teens 12-17, on 6 out of 7 nights among Adults 18-49 and on 4 out of 7 nights among Total Viewers 2+.

 Last week, Univision had more top ranked programs than any other network among Adults 18-34 5 of the Top 10 Programs and 8 of the Top 20 among Adults 18-49.

 In week of 41 of the 52 week season, Univision saw increases versus the same summer week a year ago across Total Viewers 2+ (+5%), Adults 18-49 (+10%) and Adults 18-34 (+20%).

 On Friday night, Univision was the #1 ranked broadcast network in primetime among ALL Adults 18-49 (2.2 million), Adults 18-34 (1.3 million) and Teens 12-17 (215,000).  Among Total Viewers 2+ (3.9 million) ranked #3 ,out-delivering ABC, FOX and CW.

 The top two rated programs on Friday night among Adults 18-49 and Adults 18-34 were Univision’s #1 “Soy Tu Dueña” (Woman of Steel) and #2 “Hasta Que El Dinero Nos Separe” (For Love or Money).  Additionally, among Teens 12-17 Univision had the top 3 programs on Friday night with #1 “Soy Tu Dueña” (Woman of Steel), #2 “La Rosa De Guadalupe” (The Rose of Guadalupe) and #3 “Hasta Que El Dinero Nos Separe” (For Love or Money).

 “Hasta Que El Dinero Nos Separe” (For Love or Money) made Univision the #1 broadcast network in the 8pm hour among Adults 18-34 (1.5 million) for the fifth consecutive week.  Additionally, the novela helped Univision rank #1 among Women 18-34 (731,000) and #2 Adults 18-49 (2.5 million).

 At 9pm, “Soy Tu Dueña” (Woman of Steel) helped Univision attain the #1 broadcast network ranking in the hour among Adults 18-49 (3.0 million), Adults 18-34 (1.8 million),  Women 18-49 (1.7 million) and Women 18-34 (953,000).  All 5 telecast of the novela were among the Top 10 programs for the week (ranking #2 to #6) among Adults 18-34.
 
 Last week, Univision was the leader at 10pm with its checkerboard programming ranking #1 among Adults 18-34 (915,000), Women 18-34 (525,000), Teens 12-17 (162,000) and ranked #2 among Adults 18-49 (1.7 million).
 
 “Sábado Gigante” (Giant Saturday) made Univision the #1 ranked network on Saturday night among Adults 18-34 (592,000), #2 among Adults 18-49 (1.0 million), Kids 2-11 (261,000) and ranked #4 among Teens 12-17 (74,000).

 On Sunday, the Fourth of July, Univision’s primetime programs helped the network rank as the #3 broadcast network for the night (7-11pm) among Adults 18-34 (366,000); beating ABC and CBS.  Additionally, Univision ranked #4 among Teens 12-17 (69,000) and Kids 2-11 (142,000).

(source: Univision)


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