CBS Also Places First in Adults 25-54. CBS Has the Top Nine Scripted Series Led by “NCIS”. “Big Brother Thursday” and “Big Brother Sunday” Premiere with Time-Period Wins and Year-to-Year Gains. “Flashpoint” Viewer Winning Streak Hits Six Weeks.
CBS placed first in viewers for the third consecutive week and first in adults 25-54, according to Nielsen live plus same day ratings for the week ending July 11, week 42 of the 2009-2010 television year.
CBS had the top nine scripted series: NCIS; THE MENTALIST; NCIS: LOS ANGELES; THE BIG BANG THEORY – 7/5; TWO AND A HALF MEN – 7/5; CSI: MIAMI – 7/5; CSI: NY; CRIMINAL MINDS and CSI: CRIME SCENE INVESTIGATION. THE BIG BANG THEORY – 7/5 was the week’s top scripted program in adults 25-54 and adults 18-49.
BIG BROTHER THURSDAY and BIG BROTHER SUNDAY premiered with time- period wins in key demographics and gains over last year’s premieres.
For the week in viewers: CBS (6.27m), NBC (5.15m), ABC (4.89m) and FOX (4.33m). Summer-to-date among viewers, CBS (6.51m) is first, ahead of ABC (6.38m), NBC (5.46m) and FOX (5.04m).
For the week in households: CBS (4.0/07), NBC (3.2/06), ABC (3.1/06) and FOX (2.7/05). Summer-to-date in households, CBS is first (4.3/08), ahead of ABC (3.9/07), NBC (3.4/06) and FOX (3.1/06).
For the week in key demographics, CBS was first in adults 25-54 (1.9/06) and averaged a 1.3/04 in adults 18-49.
CBS Weekly Highlights:
BIG BROTHER THURSDAY (P) was first in households (4.4/08), adults 18-49 (2.5/09) and adults 18-34 (2.2/08); it was second in both viewers (7.35m) and adults 25-54 (2.9/09, -0.1 behind ABC). Compared to BIG BROTHER 11, Thursday’s premiere (on the same night last year), CBS was up +4% in adults 25-54 (from 2.8/09), +9% in adults 18-49 (from 2.3/08), +22% in adults 18-34 (from 1.8/07), even in households and added +750,000 viewers (from 6.60m, +11%).
BIG BROTHER THURSDAY notched its best premiere in viewers since BIG BROTHER 8 (July 5, 2007), best in adults 18-49 and adults 25-54 ratings since BIG BROTHER 9 (February 12, 2008) and best adults 18-34 delivery since BIG BROTHER 7 (July 6, 2006).
BIG BROTHER SUNDAY (P) was first in households (4.0/07), viewers (7.04m), adults 25-54 (2.9/08), adults 18-49 (2.4/08) and adults 18-34 (2.0/07). Compared to last year’s BIG BROTHER 11 SUNDAY premiere (on the same night last year, delayed 12 minutes by late- running golf), BIG BROTHER 12 SUNDAY was up +3% in households (from 3.9/07), +12% in adults 25-54 (from 2.6/07), +20% in adults 18-49 (from 2.0/06), +33% in adults 18-34 (from 1.5/05) and added +750,000 viewers (from 6.29m, +12%).
FLASHPOINT was first in households (3.8/07) and viewers (5.90m), finishing second in adults 25-54 (1.6/05) and tied for second in adults 18-49 (1.1/04, with NBC). FLASHPOINT won its time slot in viewers for the sixth consecutive week. Compared to last week, FLASHPOINT was up +6% in households (from 3.6/07), +7% in adults 25-54 (from 1.5/05), +10% in adults 18-49 (from 1.0/04) and added +330,000 viewers (from 5.57m, +6%).
FLASHPOINT – SPECIAL (S) was first in households (3.9/07) and viewers (6.04m); it was tied for second in adults 25-54 (1.8/05, with NBC, -0.1 behind ABC).
Top CBS programs of the week: #3 NCIS (R) (an average of 10.74m viewers), #6 THE MENTALIST (R) (8.64m), #7 NCIS: LOS ANGELES (R) (8.58m), #8 THE BIG BANG THEORY – 7/5 (R) (S) (8.51m), #9 TWO AND A HALF MEN – 7/5 (R) (S) (8.32m), #11 BIG BROTHER 12 THURSDAY (P) (7.35m), #13 CSI: MIAMI – 7/5 (R) (S) (7.20m), #14 60 MINUTES (R) (7.07m), #15 BIG BROTHER 12 SUNDAY (P) (7.04m), #17 CSI: NY (R) (6.71m), #18 CRIMINAL MINDS (R) (6.61m), #19 CSI: CRIME SCENE INVESTIGATION (R) (6.60m), #24 FLASHPOINT – SPECIAL (S) (6.04m), #25 THE MENTALIST SUNDAY SPECIAL (R) (S) (5.92m), #26 FLASHPOINT (5.90m), #27 COLD CASE (R) (5.72m) and #29 RULES OF ENGAGEMENT – 7/5 (R) (S) (5.60m).
NATIONAL NIELSEN SUMMARY – PRIMETIME
Week #42 of 2009-10 Television Year (ending: 07/11/10)
2009-10
HOUSEHOLDS
Rtg Sh
CBS 4.0 7
NBC 3.2 6
ABC 3.1 6
FOX 2.7 5
VIEWERS
(000)
CBS 6,267
NBC 5,148
ABC 4,891
FOX 4,329
A25-54
Rtg Sh
CBS 1.9 6
NBC 1.8 5
ABC 1.7 5
FOX 1.8 5
A18-49
Rtg Sh
CBS 1.3 4
NBC 1.5 5
ABC 1.4 5
FOX 1.6 5
A18-34
Rtg Sh
CBS 0.8 3
NBC 1.2 4
ABC 1.1 4
FOX 1.5 6
NATIONAL NIELSEN SUMMARY – PRIMETIME
SUMMER-TO-DATE RATINGS REPORT (05/31/10-07/11/10)
2009-10
HOUSEHOLDS
Rtg Sh
CBS 4.3 8
NBC 3.4 6
ABC 3.9 7
FOX 3.1 6
VIEWERS
(000)
CBS 6,505
NBC 5,457
ABC 6,376
FOX 5,036
A25-54
Rtg Sh
CBS 1.9 6
NBC 2.0 6
ABC 2.4 7
FOX 2.1 6
A18-49
Rtg Sh
CBS 1.3 4
NBC 1.6 5
ABC 2.1 7
FOX 1.9 6
A18-34
Rtg Sh
CBS 0.8 3
NBC 1.3 5
ABC 1.8 7
FOX 1.9 7
(source: CBS)
