Week 43: CBS places 1st for fourth week, 'Big Brother' a big hit

0

All Three Editions of “Big Brother” Post Year-to-Year Gains.CBS Has Eight of the Week’s Top 10 Scripted Series Led by “NCIS”. “The Big Bang Theory” and “Two and a Half Men” Are the Top Scripted Series in Adults 18-49 and Adults 25-54. CBS placed first in viewers for the fourth consecutive week with eight of the top 10 scripted series and BIG BROTHER, which saw all three editions post year-to-year increases, according to Nielsen live plus same day ratings for the week ending July 18, week 43 of the 2009-2010 television year.
 
For the week in viewers: CBS (6.03m), FOX (5.60m), NBC (5.13m) and ABC (5.02m).  Summer-to-date, CBS (6.47m) leads ABC (6.23m), NBC (5.45m) and FOX (5.20m).


For the week in key demographics, CBS was second in adults 25-54 (1.9/06) and averaged 1.3/04 in adults 18-49.

For the week in households: CBS (3.9/07), FOX (3.5/06), NBC and ABC (3.2/06, each).  Summer-to-date, CBS is first (4.2/08), ahead of ABC (3.9/07), NBC (3.4/06) and  FOX (3.2/06). 
 
BIG BROTHER
 
BIG BROTHER WEDNESDAY (P) was first in adults 25-54 (2.7/09) and adults 18-49 (2.3/08); it was second in households (3.9/07), viewers (6.38m) and adults 18-34 (1.8/07).  Compared to the corresponding BIG BROTHER 11 broadcast last year (BIG BROTHER 11 TUESDAY (P) on July 14, 2009 at 9PM), CBS was up +4% in adults 25-54 (from 2.6/07), +10% in adults 18-49 (from 2.1/06), +6% in adults 18-34 (from 1.7/06) and added +200,000 viewers (from 6.18m, +3%). 
 
 BIG BROTHER THURSDAY was first in adults 18-34 (2.2/09) and second in households (4.1/08), viewers (7.10m), adults 25-54 (2.9/09, -0.1 behind ABC) and adults 18-49 (2.4/09, -0.1 behind ABC).  Compared to the same night last year (BIG BROTHER 11 THURSDAY), BIG BROTHER THURSDAY was up +11% in households, +21% in adults 25-54, +26% in adults 18-49 and +38% in adults 18-34. 

BIG BROTHER SUNDAY was first in households (4.1/08), viewers (6.92m), adults 25-54 (3.0/09), adults 18-49 (2.3/08) and adults 18-34 (1.8/07) for the second consecutive week. Compared to BIG BROTHER 11 SUNDAY last year, BIG BROTHER SUNDAY was up +17% in households, +30% in adults 25-54, +21% in adults 18-49 and +13% in adults 18-34. 
 
 CBS had eight of the top 10 scripted series: NCIS; NCIS: LOS ANGELES; THE BIG BANG THEORY; TWO AND A HALF MEN; THE MENTALIST; CSI: CRIME SCENE INVESTIGATION; CSI: MIAMI and CRIMINAL MINDS. 

THE BIG BANG THEORY and TWO AND A HALF MEN were the top-rated scripted series in adults 18-49 and adults 25-54.

Top CBS programs of the week:  #4 NCIS (R) (an average of 10.21m viewers), #7 NCIS: LOS ANGELES (R) (8.15m), #8 60 MINUTES (R) (7.84m), #10 THE BIG BANG THEORY (R) (7.83m), #12 TWO AND A HALF MEN (R) (7.78m), #13 THE MENTALIST (R) (7.46m), #14 BIG BROTHER 12 THURSDAY (7.10m), #15 BIG BROTHER 12 SUNDAY (6.92m), #18 CSI: CRIME SCENE INVESTIGATION (R) (6.66m), #19 CSI: MIAMI (R) (6.46m), #21 BIG BROTHER 12 WEDNESDAY (P) (6.38m), #22 CRIMINAL MINDS (R) (6.27m), #25 COLD CASE (R) (5.81m) and #26 FLASHPOINT (P) (5.71m).
 
Prime averages are based on the following hours of rated broadcasts in Week #43:

CBS – 22 hours
NBC – 22 hours
ABC – 22 hours
FOX – 16 hours

NATIONAL NIELSEN SUMMARY – PRIMETIME                                                                                    
Week #43 of 2009-10 Television Year (ending: 07/18/10)                                                                                           
                                                                                               
                        2009-10                                                          
HOUSEHOLDS                                                                                             
                        Rtg       Sh                   
CBS                 3.9       7                     
NBC                3.2       6                     
ABC                3.2       6                     
FOX                3.5       6                     
                                                                                               
                                                                                               
VIEWERS                                                                                          
                        (000)                           
CBS                 6,034                          
NBC                5,133                          
ABC                5,017                          
FOX                5,595                          
                                                                                                                                   
A25-54                                                                                               
                        Rtg       Sh                   
CBS                 1.9       6                     
NBC                1.8       5                     
ABC                1.8       5                     
FOX                2.1       6                                                                                                         
                                                                                               
A18-49                                                                                               
                        Rtg       Sh                   
CBS                 1.3       4                     
NBC                1.4       5                     
ABC                1.5       5                     
FOX                1.9       6                     
                                                                                               
A18-34                                                                                               
                        Rtg       Sh                   
CBS                 0.9       3                     
NBC                1.1       4                     
ABC                1.1       4                     
FOX                1.7       7                     
                                                                                               
                                                                                               
NATIONAL NIELSEN SUMMARY – PRIMETIME                                                                                    
                                                                                               
SUMMER-TO-DATE RATINGS REPORT (05/31/10-07/18/10)                                                                                          
                        2009-10                                                          
HOUSEHOLDS                                                                                             
                        Rtg       Sh                   
CBS                 4.2       8                     
NBC                3.4       6                     
ABC                3.9       7                     
FOX                3.2       6                     
                                                                                                                                               
VIEWERS                                                                                          
                        (000)                           
CBS                 6,472                          
NBC                5,452                          
ABC                6,230                          
FOX                5,202                          

A25-54                                                                                               
                        Rtg       Sh                   
CBS                 1.9       6                     
NBC                2.0       6                     
ABC                2.3       7                     
FOX                2.2       6                                                                                                                                                                                                         

A18-49                                                                                               
                        Rtg       Sh                   
CBS                 1.3       4                     
NBC                1.6       5                     
ABC                2.0       7                     
FOX                2.0       7                                                                                                                                                                                                         

A18-34                                                                                               
                        Rtg       Sh                   
CBS                 0.8       3                     
NBC                1.3       5                     
ABC                1.8       6                     
FOX                1.9       7                     

(source: CBS)