Week 43: Disney Channel having success with Tweens

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Weekly Ratings Highlights for July 12-18, 2010 – Final National Ratings. “Sonny With A Chance” Hits Series Highs in Total Viewers and Key Kids Demos. “Wizards of Waverly Place” Posts Best Deliveries in Nearly 5 Months in Total Viewers and in 3 Months in Tweens 9-14. With the Top 10 TV Telecasts of the Week in Both Kids 6-11 and Tweens 9-14, Disney Channel is TV’s No. 1 Network in Total Day and Prime in Key Kids.


This Week is Disney Channel’s Most-Watched Week in Total Day in One Year and in More Than 10 Months in Prime in Target Kids.

Playhouse Disney’s “Mickey Mouse Clubhouse” Ranks Among TV’s Top 10 Programs in Target Kids 2-5 Demo.

Week of July 12, 2010

Sunday’s all new one-hour “Sonny With A Chance” (8:30 – 9:30 p.m.) ranked as the series’ No. 1 telecast of all time in Total Viewers (6.1 million), Kids 6-11 (2.6 million/10.5 rating) and Tweens 9-14 (2.6 million/10.6 rating).

On Friday, “Wizards of Waverly Place” (8:30 p.m. – 9:00 p.m.) posted the show’s best numbers in almost 5 months (since 2/26/10) in Total Viewers (3.6 million), and in 3 months (since 4/16/10) in Tweens 9-14 (1.4 million/5.9 rating).

In Kids 6-11, led by “Sonny With A Chance’s” series-high delivery, Disney Channel was home to the week’s Top 10 TV telecasts:

 

 

 

 

 

P6-11

P6-11

PROGRAM

NET

START

END

DAY 

US AA%

AA(000)

SONNY WITH A CHANCE-07/18/2010

DSNY

8:30 PM

9:30 PM

……S

10.5

2,581

HANNAH MONTANA FOREVER-07/18/2010

DSNY

8:00 PM

8:30 PM

……S

8.3

2,033

CAMP ROCK-07/18/2010

DSNY

9:30 PM

11:15 PM

……S

6.4

1,566

HANNAH MONTANA FOREVER-07/14/2010

DSNY

5:00 PM

5:25 PM

..W….

6.2

1,531

WIZARDS OF WAVERLY PLACE-07/16/2010

DSNY

8:30 PM

9:00 PM

….F..

6.2

1,517

16 WISHES-07/15/2010

DSNY

8:00 PM

9:40 PM

…T…

6.0

1,482

SUITE LIFE ON DECK-07/16/2010

DSNY

8:00 PM

8:30 PM

….F..

6.0

1,474

SONNY WITH A CHANCE – LN-07/15/2010

DSNY

11:00 PM

11:30 PM

…T…

5.9

1,450

SONNY WITH A CHANCE-07/18/2010

DSNY

7:30 PM

8:00 PM

……S

5.9

1,441

HANNAH MONTANA FOREVER-07/18/2010

DSNY

6:30 PM

6:55 PM

……S

5.8

1,425

In Tweens 9-14, also fronted by “Sonny With A Chance’s” record-setting performance, Disney Channel aired the week’s Top 10 TV telecasts:

 

 

 

 

 

P9-14

P9-14

PROGRAM

NET

START

END

DAY 

US AA%

AA(000)

SONNY WITH A CHANCE-07/18/2010

DSNY

8:30 PM

9:30 PM

……S

10.6

2,591

HANNAH MONTANA FOREVER-07/18/2010

DSNY

8:00 PM

8:30 PM

……S

8.6

2,098

CAMP ROCK-07/18/2010

DSNY

9:30 PM

11:15 PM

……S

6.3

1,528

WIZARDS OF WAVERLY PLACE-07/16/2010

DSNY

8:30 PM

9:00 PM

….F..

5.9

1,447

SUITE LIFE ON DECK-07/16/2010

DSNY

8:00 PM

8:30 PM

….F..

5.5

1,346

SUITE LIFE ON DECK – LN-07/16/2010

Disney Channel was the week’s No. 1 TV network in Total Day in Tweens 9-14 (789,000/3.2 rating) for the 5th week running, and in Kids 6-11 (893,000/3.6 rating) for the 3rd consecutive week. In Prime, Disney Channel remains TV’s No. 1 network in Kids 6-11 (1.3 million/5.2 rating) for the 272nd consecutive week, and with the streak at 269 out of 272 weeks, in Tweens 9-14 (1.0 million/4.3 rating).

Furthermore, Disney Channel enjoyed its most-watched week in Total Day in one year (since the week of 7/13/09) and in Prime in over 10 months (since the week of 8/24/09) in both Kids 6-11 and Tweens 9-14.

Playhouse Disney’s “Mickey Mouse Clubhouse” (544,000/3.3 rating) was the week’s No. 8 program on TV among target preschoolers aged 2-5.

(Source: ABC- Nielsen Media Research (National Ratings, Live + Same Day, 7/12-7/18/10). Ranks based on 000s, then rating, unless otherwise noted. Excludes programs 5 minutes or shorter in duration)


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