Week 44: CBS w/ 'Big Brother' places first 25-54

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CBS wins its fifth consecutive week in viewers. CBS Also Places First in Adults 25-54.All Three “Big Brother” Broadcasts Post Year-to-Year Gains for the Second Straight Week


“Big Brother” Page Views and Streaming on CBS.com Soar Over the Comparable Week Last Summer.

CBS won its fifth consecutive week in viewers with nine of the top 10 scripted series and all three editions of BIG BROTHER posting year-to-year increases for the second straight week, according to Nielsen live plus same day ratings for the week ending July 25, week 44 of the 2009-2010 television year.

For the week in viewers: CBS (5.90m), ABC (4.99m), NBC (4.96m) and FOX (4.49m).  Summer-to-date among viewers: CBS (6.44m), ABC (6.12m), NBC (5.44m) and FOX (5.17m).
 
For the week in key demographics, CBS was first in adults 25-54 (1.9/06, tie with FOX) and averaged a 1.4/05 in adults 18-49.      

For the week in households: CBS (3.8/07), NBC and ABC (3.2/06, each) and FOX (2.7/05).  Summer-to-date in households, CBS is first (4.2/08), ahead of ABC (3.8/07), NBC (3.4/06) and FOX (3.2/06).
 
CBS’s Weekly Highlights:
           
BIG BROTHER
 
BIG BROTHER WEDNESDAY was first in households (3.9/07), viewers (6.50m), adults 25-54 (2.6/08) and adults 18-49 (2.2/08); it was second in adults 18-34 (1.8/07).  Against the comparable broadcast last year (on Tuesday, July 21, at 9PM), BIG BROTHER WEDNESDAY was up +8% in households (from 3.6/06), +4% in adults 25-54 (from 2.5/07), +10% in adults 18-49 (from 2.0/06), +20% in adults 18-34 (from 1.5/05) and added +780,000 viewers (from 5.72m, +14%). 

BIG BROTHER THURSDAY was tied for first in adults 18-34 (1.8/07, with ABC) and second in households (4.1/08), viewers (6.74m), adults 25-54 (2.7/09) and adults 18-49 (2.2/08).  Compared to the same night last year, BIG BROTHER THURSDAY was up +2% in households (from 4.0/08), +4% in adults 25-54 (from 2.6/08), +5% in adults 18-49 (from 2.1/07), +20% in adults 18-34 (from 1.5/06) and added +340,000 viewers (from 6.40m, +5%). 
 
BIG BROTHER SUNDAY was first in households (4.2/08), viewers (7.19m), adults 25-54 (3.1/09), adults 18-49 (2.5/08) and adults 18-34 (2.0/08) for the third consecutive week.  Compared to last week, BIG BROTHER SUNDAY was up +2% in households (from 4.1/08), +3% in adults 25-54 (from 3.0/09), +9% in adults 18-49 (from 2.3/08), +17% in adults 18-34 (from 1.8/07) and added +270,000 viewers (from 6.92m, +4%).  Compared to the same night last year (BIG BROTHER 11 SUNDAY), BIG BROTHER 12 SUNDAY was up +14% in households, +24% in adults 25-54, +25% in adults 18-49 and +31% in adults 18-34.

Last week, BIG BROTHER on CBS.com attracted over 5.6 million page views, +57% more than the same week last summer.  The average visitor spent 13 minutes per session, +84% greater than year ago.  In terms of video streaming, BIG BROTHER attracted over 1.3 million total streams last week, +27% more than 2009, with full- episode views accounting for over half of all streams.  [Source: Web, CBS Interactive; Video, Omniture]

? CBS had nine of the top 10 scripted series:  NCIS; THE BIG BANG THEORY; TWO AND A HALF MEN; THE MENTALIST; NCIS: LOS ANGELES; CRIMINAL MINDS; CSI: CRIME SCENE INVESTIGATION; CSI: NY and FLASHPOINT.

Top CBS programs of the week:  #4 NCIS (R) (an average of 9.81m viewers), #7 THE BIG BANG THEORY (R) (7.81m), #8 60 MINUTES (R) (7.77m), #9 TWO AND A HALF MEN (R) (7.67m), #10 THE MENTALIST (R) (7.32m), #11 BIG BROTHER 12 SUNDAY (7.19m), #12 NCIS: LOS ANGELES (R) (7.06m), #14 BIG BROTHER 12 THURSDAY (6.74m), #15 CRIMINAL MINDS (R) (6.67m), #16 CSI: CRIME SCENE INVESTIGATION (R) (6.57m), #17 BIG BROTHER 12 WEDNESDAY (6.50m), #21 CSI: NY (R) (6.11m), #23 FLASHPOINT (6.00m) and #28 CSI: MIAMI (R) (5.33m). 
 
 NATIONAL NIELSEN SUMMARY – PRIMETIME                                                                                               
Week #44 of 2009-10 Television Year (ending: 07/25/10)                                                                                           
                                                                                   
                        2009-10                                                          
HOUSEHOLDS                                                                                             
                        Rtg       Sh                   
CBS                 3.8       7                     
NBC                3.2       6                     
ABC                3.2       6                     
FOX                2.7       5                                                                                                         
                                                                       
VIEWERS                                                                                          
                        (000)                           
CBS                 5,896                          
NBC                4,955                          
ABC                4,985                          
FOX                4,488                                                                                      
                                                                                               
A25-54                                                                                               
                        Rtg       Sh                   
CBS                 1.9       6                     
NBC                1.7       5                     
ABC                1.8       5                     
FOX                1.9       6                     
                                                                                                                                   
A18-49                                                                                               
                        Rtg       Sh                   
CBS                 1.4       5                     
NBC                1.4       5                     
ABC                1.5       5                     
FOX                1.7       6                     
                                                                                                                                   
A18-34                                                                                               
                        Rtg       Sh                   
CBS                 0.9       3                     
NBC                1.1       4                     
ABC                1.1       4                     
FOX                1.6       6                     
                                                                                               
                                                                                               
NATIONAL NIELSEN SUMMARY – PRIMETIME                                                                                    
                                                                                               
SUMMER-TO-DATE RATINGS REPORT (05/31/10–07/25/10)                                                                                        
                        2009-10                                                          
HOUSEHOLDS                                                                                             
                        Rtg       Sh                   
CBS                 4.2       8                     
NBC                3.4       6                     
ABC                3.8       7                     
FOX                3.2       6                     
                                                                                                                                               
VIEWERS                                                                                          
                        (000)                           
CBS                 6,435                          
NBC                5,435                          
ABC                6,121                          
FOX                5,165                                                                                                              

A25-54                                                                                               
                        Rtg       Sh                   
CBS                 1.9       6                     
NBC                2.0       6                     
ABC                2.3       7                     
FOX                2.1       6                     
                                                                                                           
A18-49                                                                                               
                        Rtg       Sh                   
CBS                 1.4       4                     
NBC                1.6       5                     
ABC                2.0       6                     
FOX                1.9       6                     
                                                                                                                                   
A18-34                                                                                               
                        Rtg       Sh                   
CBS                 0.8       3                     
NBC                1.3       5                     
ABC                1.7       6                     
FOX                1.9       7                     

(source: CBS)


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