Week 44: FOX nabs 9 of Top 20 programs w/ Adults 18-49

0

FOX WINS FIVE IN A ROW With strong performances by GLEE, HELL’S KITCHEN, SO YOU THINK YOU CAN DANCE and its Sunday Animation Domination encores, FOX has won its fifth consecutive week among Adults 18-49, leading the next highest-rated network (ABC) by +13% in the adult demo. 


FOX made week over week gains on Monday with originals of LIE TO ME and THE GOOD GUYS. LIE TO ME at 8p posted a 1.8/6 among Adults 18-49, in line with its telecast the previous week.

So far this summer, LIE TO ME has increased FOX’s performance in the time period, gaining +27% among Adults 18-49 and +25% in Total Viewers versus last summer.
At 9p THE GOOD GUYS posted a 1.1/3 among Adults 18-49, up +10% versus the previous week’s telecast.

Tuesday’s two-hour block of HELL’S KITCHEN posted a 3.0/9 from 8-10p among Adults 18-49 and led FOX to a nightly win among Adults 18-49, Adults 18-34/25-54 and all key female and male demos.

HELL’S KITCHEN tied as the highest rated program of the night and beat NBC’s America’s Got Talent by +14% among Adults 18-49 and by +21% among Adults 18-34 in head to head competition in the 9p hour.

FOX outperformed its next highest-rated competitor of the night (NBC) by +25% among Adults 18-49 and +35% in Adults 18-34.

On Thursday, FOX ranked No. 1 for the night among Adults 18-49 (tie), Adults 18-34 and Women 18-49/18-34 with an encore GLEE and the SO YOU THINK YOU CAN DANCE results show.

At 8p an encore GLEE posted a 1.3/5 among Adults 18-49, followed by the Top 6 SO YOU THINK YOU CAN DANCE results show, which matched the previous week’s telecast with a 2.0/7.

SO YOU THINK YOU CAN DANCE won its 9p hour among Adults 18-49, Adults 18-34/25-54, Teens, all key female demos and Men 18-49 (tie).
Summer-to-date SO YOU THINK YOU CAN DANCE shows gains compared to its Fall’09 average on Tue/Wed, increasing +4% among Adults 18-49 and +8% in Total Viewers.

FOX closed the week with a night of Animation Domination encores that gave the network a Sunday win among Adults 18-49, Adults 18-34, Teens, Women 18-34 and all key male demos.

Weekly Program Rankers
FOX had 9 of the Top 20 programs among Adults 18-49:  HELL’S KITCHEN- TUE 9P (No. 2), HELL’S KITCHEN (No. 5), FAMILY GUY SUN 9:30p (No. 6), FAMILY GUY (No. 11), SO YOU THINK YOU CAN DANCE WED (No. 14), SO YOU THINK YOU CAN DANCE THURS (No. 16), THE CLEVELAND SHOW (No. 17 tie),  LIE TO ME (No. 17 tie) and THE SIMPSONS (No. 17 tie).
FOX had 9 of the Top 20 programs among Adults 18-34:  FAMILY GUY SUN 9:30p (No. 2 tie), HELL’S KITCHEN- TUE 9P (No. 2 tie), FAMILY GUY (No. 4), HELL’S KITCHEN (No. 5), SO YOU THINK YOU CAN DANCE WED (No. 8), THE CLEVELAND SHOW (No. 9), THE SIMPSONS (No. 11 tie), SO YOU THINK YOU CAN DANCE THURS (No. 11 tie) and  LIE TO ME (No. 17).
FOX had 8 of the Top 20 programs among Teens:  FAMILY GUY SUN 9:30p (No. 2), FAMILY GUY (No. 3), HELL’S KITCHEN- TUE 9P (No. 7), HELL’S KITCHEN (No. 9), THE CLEVELAND SHOW (No. 12), THE SIMPSONS (No. 14) SO YOU THINK YOU CAN DANCE WED (No. 16 tie) and SO YOU THINK YOU CAN DANCE THURS (No. 16 tie).
FOX had 1 of the Top 20 programs among Total Viewers:  HELL’S KITCHEN- TUE 9P (No. 13).

Week 7/5-7/11/10: Live+7

072710-FOX.gif

NIGHTLY AND PROGRAM HIGHLIGHTS –  JULY 19 – 25, 2010
MONDAY
8:00-9:00        LIE TO ME: (A18-49: 1.8/6, 5.7 Mil Total Viewers)
9:00-10:00      GOOD GUYS: (A18-49: 1.1/3, 3.5 Mil Total Viewers)
8:00-10:00      FOX PRIME: (A18-49: 1.4/4, 4.6 Mil Total Viewers)

LIE TO ME at 8p posted a 1.8/6 among Adults 18-49, even with its telecast the previous week. LIE TO ME ranked No. 2 in the hour among Adults 18-49, Adults 18-34 and Teens and No. 1 in Men 25-54.

So far this summer-to-date LIE TO ME shows gains versus the House encores in the time period last summer, gaining +27% among Adults 18-49 (1.9 vs. 1.5) and +25% in Total Viewers (6.0 vs. 4.8 Mil.)

At 9p THE GOOD GUYS posted a 1.1/3 among Adults 18-49 and gained +10% versus the previous week’s telecast (vs. 1.0/3).

THE GOOD GUYS ranked No. 4 in its hour among Adults 18-49 and Adults 18-34.

FOX ranked No. 3 for the night among Adults 18-49 (tie) and No. 2 in Adults 18-34.
TUESDAY
8:00-9:00        HELL’S KITCHEN: (A18-49: 2.7/9, 6.1 Mil Total Viewers)
9:00-10:00      HELL’S KITCHEN: (A18-49: 3.2/9, 7.0 Mil Total Viewers)
8:00-10:00      FOX PRIME: (A18-49: 3.0/9, 6.5 Mil Total Viewers)

HELL’S KITCHEN posted a 3.0/9 from 8-10p among Adults 18-49 and tied as the highest rated program of the night.  HELL’S KITCHEN led FOX to a nightly win among Adults 18-49, Adults 18-34/25-54 and all key female and male demos and outperformed its nearest competitor (NBC) by +25% among Adults 18-49 (3.0/9 vs. 2.4/7) and +35% in Adults 18-34 (2.7/9 vs. 2.0/7).

In head to head competition in the 9p hour, HELL’S KITCHEN beat NBC’s America’s Got Talent by +14% among Adults 18-49 (3.2/9 vs. 2.8/8) and by +21% among Adults 18-34 (2.9/9 vs. 2.4/8).

WEDNESDAY
8:00-10:00      SO YOU THINK YOU CAN DANCE: (A18-49: 2.1/7, 5.8 Mil Total Viewers)

FOX’s SO YOU THINK YOU CAN DANCE won the night on a total primetime basis among Adults 18-49, Adults 18-34 and Women 18-49/18-34/25-54.
THURSDAY
8:00-9:00        GLEE (R): (A18-49: 1.3/5, 3.8 Mil Total Viewers)
9:00-10:00      SO YOU THINK YOU CAN DANCE: (A18-49: 2.0/7, 5.7 Mil Total Viewers)
8:00-10:00      FOX PRIME: (A18-49: 1.7/6, 4.7 Mil Total Viewers)
 
FOX ranked No. 1 for the night among Adults 18-49 (tie), Adults 18-34 and Women 18-49/18-34.
At 8p an encore GLEE posted a 1.3/5 among Adults 18-49 and ranked No. 3 in its hour among Adults 18-49, Adults 18-34 and Teens.

The Top 6 SO YOU THINK YOU CAN DANCE results show posted a 2.0/7, even with the previous week’s telecast.

SO YOU THINK YOU CAN DANCE won its 9p hour among Adults 18-49, Adults 18-34/25-54, Teens, all key female demos and Men 18-49 (tie).

Summer-to-date SO YOU THINK YOU CAN DANCE shows gains compared to its Fall’09 average on Tue/Wed, increasing +4% among Adults 18-49 (2.5/8 vs. 2.4/7), +4% among Adults 18-34 (2.6/9 vs. 2.5/8), +8% among Teens (1.3/5 vs. 1.2/5) and +8% in Total Viewers (6.7 vs. 6.2 Mil.)
FRIDAY
8:00-9:01        HOUSE (R): (A18-49: 0.9/4, 2.9 Mil Total Viewers)
9:01-10:00      BONES (R): (A18-49: 0.8/3, 3.4 Mil Total Viewers)
8:00-10:00      FOX PRIME: (A18-49: 0.9/3, 3.2 Mil Total Viewers)

At 8p, a HOUSE encore posted a 0.9/4 and ranked No. 4 in its time period among Adults 18-49 and No. 3 among Adults 18-34.

At 9p, a BONES encore delivered a 0.8/3 and ranked No. 3 among Adults 18-49 (tie) and No. 2 among Adults 18-34 (tie).

FOX ranked No. 4 for the night among Adults 18-49 and No. 2 among Adults 18-34 (tie).

SATURDAY
8:00-8:26        MLB OVER-RUN: (A18-49: 0.4/2, 1.5 Mil Total Viewers)
8:00-8:30        COPS (B): (A18-49: 0.6/3, 2.1 Mil Total Viewers)
8:30-9:00        COPS (R): (A18-49: 1.0/4, 3.5 Mil Total Viewers)
9:00-10:00      AMERICA’S MOST WANTED: (A18-49: 1.4/5, 4.4 Mil Total Viewers)
8:00-10:00      FOX PRIME: (A18-49: 1.2/5, 4.0 Mil Total Viewers)

From 8-8:30p a combination of the Mets-Dodgers game over-run and COPS ranked No. 2 in its time period among Adults 18-49 (tie)/25-54 (tie) and No. 1 in Men 18-49/25-54. 

At 8:30p, a COPS encore ranked No. 1 in its time period among Adults 18-49, Adults 18-34 (tie), Adults 25-54,  Women 18-49/25-54 and Men 18-49/18-34/25-54. 

At 9p, AMERICA’S MOST WANTED ranked No. 1 in its hour among Adults 18-49, Total Viewers, Adults 18-34/25-54, and all key male and female demos. 

FOX ranked No. 1 for the night on a total primetime basis among Adults 18-49, Adults 18-34/25-54, and all key male demos. 

SUNDAY
7:00-7:29        SONS OF TUCSON: (A18-49: 0.6/2, 1.5 Mil Total Viewers)
7:29-7:59        AMERICAN DAD (R): (A18-49: 0.9/3, 2.0 Mil Total Viewers)
7:59-8:31        SIMPSONS (R): (A18-49: 1.8/6, 3.9 Mil Total Viewers)
8:31-9:00        CLEVELAND SHOW (R): (A18-49: 1.8/6, 3.8 Mil Total Viewers)
9:00-9:30        FAMILY GUY (R): (A18-49: 2.3/7, 4.7 Mil Total Viewers)
9:30-10:00      FAMILY GUY (R): (A18-49: 2.6/7, 5.2 Mil Total Viewers)
7:00-10:00      FOX PRIME: (A18-49: 1.7/5, 3.5 Mil Total Viewers)

FOX aired encores of THE SIMPSONS (1.8/6 among Adults 18-49), THE CLEVELAND SHOW (1.8/6) and FAMILY GUY at 9p (2.3/7) and 9:30p (2.6/7).  SONS OF TUCSON at 7p (0.6/2) was followed by an encore AMERICAN DAD (0.9/3).

FOX won the night among Adults 18-49, Adults 18-34, Teens, Women 18-34 and all key male demos.

JULY 19 – 25, 2010

TOTAL PRIMETIME
ADULTS 18-49           ADULTS 18-34           VIEWERS (Mil)
FOX   1.7/6                 FOX    1.6/6                FOX      4.5
ABC   1.5/5                 ABC    1.1/4               ABC      5.0
CBS   1.4/5                 CBS    0.9/3                CBS      5.9
NBC   1.4/5                NBC    1.1/4                NBC      5.0

(source: FOX)