In the Current 2009/10 Season, TeleFutura’s Broadcast Prime has Increased +33% among both Total Viewers 2+ and Adults 18-49.
TeleFutura Highlights – NPM Broadcast Prime Week of 07/19/10
In the current 2009/2010 Season, TeleFutura is showing strong year-over-year audience growth during broadcast prime while Telemundo is reporting audience declines among Total Viewers 2+ (TF: +33% vs. TEL: -8%), Adults 18-49 (TF: +33% vs. TEL: -5%) and Adults 18-34 (TF: +37% vs. TEL: -2%) compared to the same period in the 2008/2009 Season.
TeleFutura continues to generate more nightly wins over Telemundo in the current 2009/2010 Season during broadcast prime versus the same period in the 2008/2009 Season among Total Viewers 2+ (83 nights vs. 35 nights), Adults 18-49 (70 nights vs. 40 nights) and Adults 18-34 (83 nights vs. 39 nights).
TeleFutura was the #2 Spanish-language Network from 8pm-11pm on Saturday night (July 24, 2010), beating Telemundo among key demographics.
TeleFutura’s back-to-back airings of “Futbol Liga Mexicana” games (Pachuca vs. America and San Luis vs. Monterrey), out-performed Telemundo’s “Futbol Estelar: Chivas vs. Puebla” and “Futbol Estelar II: Atlante vs. Santos” by double-digit margins among Total Viewers 2+ (TF 630,000 vs. TEL 404,000; +56% Adv.), Adults 18-49 (TF 416,000 vs. TEL 279,000; +49% Adv.) and Adults 18-34 (TF 234,000 vs. TEL 145,000; +61% Adv.).
(source: Univision)
