Led by the Wednesday premiere of MASTERCHEF and two strong NFL PRE-SEASON games, FOX once again topped the week among Adults 18-49, Adults 18-34 and Teens and ranks No. 1 so far this summer in those three demos as well.
On Wednesday night, FOX’s two-hour MASTERCHEF ranked No. 1 among Adults 18-49, Adults 18-34 and key male and female demos, easily remaining the #1 new series of the summer among Adults 18-49.
The two-hour time period premiere of MASTERCHEF on Wednesday posted a 2.1/7 among Adults 18-49.
MASTERCHEF showed momentum with impressive growth in its last half hour versus its first among Adults 18-49 (+16%), Adults 18-34 (+28%) and in Total Viewers (+13%).
FOX also won Thursday and Friday night with NFL PRE-SEASON GAMES 1 and 2:
FOX’s NFL PRE-SEASON GAME 1: NEW ENGLAND at ATLANTA won the night among Adults 18-49, Adults 18-34, Adults 25-54 and all key male demos.
FOX’s NFL PRE-SEASON GAME 2: PHILADELPHIA at CINCINNATI won the night among Adults 18-49, Adults 18-34, Adults 25-54 and all key male demos.
Weekly Program Rankers
FOX had 7 of the Top 20 programs among Adults 18-49: FAMILY GUY – SUN 9:30 PM (No. 11), FAMILY GUY (No. 12), NFL ON FOX PRESEASON 1 (No. 13 tie), MASTERCHEF (No. 13 tie), NFL ON FOX PRESEASON 2 (No. 15), THE SIMPSONS (No. 19 tie) and THE CLEVELAND SHOW (No. 19 tie).
FOX had 9 of the Top 20 programs among Adults 18-34: FAMILY GUY – SUN 9:30 PM (No. 2), FAMILY GUY (No. 3), THE CLEVELAND SHOW (No. 8 tie), THE SIMPSONS (No. 8 tie), MASTERCHEF (No. 11), NFL ON FOX PRESEASON 1 (No. 14), NFL ON FOX PRESEASON 2 (No. 17) and THE SIMPSONS – SUN 7:30 PM (No. 20).
FOX had 9 of the Top 20 programs among Teens: FAMILY GUY – SUN 9:30 PM (No. 1), FAMILY GUY (No. 7), THE CLEVELAND SHOW (No. 10), THE SIMPSONS (No. 12), THE SIMPSONS – SUN 7:30 PM (No. 14), MASTERCHEF (No. 15 tie), AMERICA’S MOST WANTED (No. 15 tie), GLEE (No. 20 tie) and GLEE – TUES 8 PM (No. 20 tie).
Week 8/2-8/8/10: Live+7
NIGHTLY AND PROGRAM HIGHLIGHTS – AUGUST 16 – 22, 2010
MONDAY
8:00-9:00 HOUSE (R): (A18-49: 1.2/4, 3.5 Mil Total Viewers)
9:00-10:00 LIE TO ME: (A18-49: 1.7/5, 5.0 Mil Total Viewers)
8:00-10:00 FOX PRIME: (A18-49: 1.4/4, 4.2 Mil Total Viewers)
At 8p an encore HOUSE posted a 1.2/4 among Adults 18-49 and ranked No. 3 in the hour among Adults 18-49 (tie).
LIE TO ME moved to 9p and posted a 1.7/5 among Adults 18-49 and ranked No. 3 in the hour among Adults 18-49.
FOX ranked No. 3 for the night among Adults 18-49, No. 2 in Adults 18-34 (tie) and Teens and No. 1 in Men 18-34.
TUESDAY
8:00-9:00 GLEE (RP): (A18-49: 1.3/5, 3.9 Mil Total Viewers)
9:00-10:00 GLEE (R): (A18-49: 1.4/4, 3.7 Mil Total Viewers)
8:00-10:00 FOX PRIME: (A18-49: 1.4/4, 3.8 Mil Total Viewers)
FOX’s encores of GLEE at 8p (1.3/5) and 9p (1.4/4) combined to rank No. 3 for the night in Adults 18-49, Adults 18-34 and Teens.
WEDNESDAY
8:00-10:00 MASTERCHEF: (A18-49: 2.1/7, 5.0 Mil Total Viewers)
FOX’s MASTERCHEF won the night among Adults 18-49, Adults 18-34, Women 18-49 (tie)/18-34 and Men 18-49/18-34/25-54 (tie).
The two-hour time period premiere of MASTERCHEF on Wednesday posted a 2.1/7 among Adults 18-49.
MASTERCHEF showed momentum with impressive growth in its last half hour versus its first among Adults 18-49 (+16%, 2.2 vs. 1.9), Adults 18-34 (+28%, 2.3 vs. 1.8) and in Total Viewers (+13%, 5.3 vs. 4.7 Mil.)
THURSDAY
8:00-8:08 NFL PRE-KICK (S): (A18-49: 1.5/6, 4.4 Mil Total Viewers)
8:08-10:49 NFL PRESEASON (PATRIOTS vs. FALCONS) (S): (A18-49: 2.1/7, 5.8 Mil Total Viewers)
8:00-10:55 FOX PRIME: (A18-49: 2.0/7, 5.7 Mil Total Viewers)
FOX’s NFL PRE-SEASON GAME 1: NEW ENGLAND at ATLANTA won the night among Adults 18-49, Adults 18-34, Adults 25-54 and all key male demos.
FRIDAY
8:00-8:08 NFL PRE-KICK (S): (A18-49: 1.1/5, 3.6 Mil Total Viewers)
8:08-11:14 NFL PRESEASON (EAGLES vs. BENGALS) (S): (A18-49: 1.9/7, 5.3 Mil Total Viewers)
8:00-11:00 FOX PRIME: (A18-49: 1.8/7, 5.3 Mil Total Viewers)
FOX’s NFL PRE-SEASON GAME 2: PHILADELPHIA at CINCINNATI won the night among Adults 18-49, Adults 18-34, Adults 25-54 and all key male demos.
SATURDAY
8:00-8:30 COPS (R): (A18-49: 1.0/4, 3.2 Mil Total Viewers)
8:30-9:00 COPS (R): (A18-49: 1.2/4, 4.0 Mil Total Viewers)
9:00-10:00 AMERICA’S MOST WANTED: (A18-49: 1.4/5, 4.3 Mil Total Viewers)
8:00-10:00 FOX PRIME: (A18-49: 1.3/5, 4.0 Mil Total Viewers)
COPS at 8p ranked No. 1 in its time period among Teens, while COPS at 830p ranked No. 1 in its time period among Adults 18-34 (tie), Teens, Women 18-34 and Men 18-34 (tie).
At 9p, AMERICA’S MOST WANTED ranked No. 1 in its hour among Adults 18-34, Teens, Women 18-49/18-34 and Men 18-34 (tie).
FOX ranked No. 2 for the night on a total primetime basis among Adults 18-49, and No. 1 among Adults 18-34, Teens and Women 18-34.
SUNDAY
7:00-7:29 AMERICAN DAD (R): (A18-49: 0.9/3, 2.0 Mil Total Viewers)
7:29-7:59 SIMPSONS (R): (A18-49: 1.3/4, 2.9 Mil Total Viewers)
7:59-8:29 SIMPSONS (R): (A18-49: 1.8/6, 4.1 Mil Total Viewers)
8:29-9:00 CLEVELAND SHOW (R): (A18-49: 1.8/5, 4.0 Mil Total Viewers)
9:00-9:30 FAMILY GUY (R): (A18-49: 2.3/6, 4.9 Mil Total Viewers)
9:30-10:00 FAMILY GUY (R): (A18-49: 2.4/6, 5.2 Mil Total Viewers)
7:00-10:00 FOX PRIME: (A18-49: 1.7/5, 3.8 Mil Total Viewers)
FOX ranked No. 2 for the night among Adults 18-49 and Adults 18-34 and No. 1 in Teens.
FOX aired encores of THE SIMPSONS (1.8/6 among Adults 18-49), THE CLEVELAND SHOW (1.8/5) and FAMILY GUY at 9p (2.3/6) and 9:30p (2.4/6), AMERICAN DAD at 7p (0.9/3) THE SIMPSONS at 7:30p (1.3/4).
AUGUST 16 – 22, 2010
TOTAL PRIMETIME
ADULTS 18-49 ADULTS 18-34 VIEWERS (Mil)
FOX 1.7/6 FOX 1.6/6 FOX 4.6
ABC 1.5/5 ABC 1.2/4 ABC 5.0
CBS 1.4/5 CBS 1.0/4 CBS 6.1
NBC 1.6/5 NBC 1.3/5 NBC 5.7
NATIONAL NIELSEN RATINGS FOR THE WEEK OF AUGUST 16 – 22, 2010
(source: FOX)
