Week 49: CBS placed first in viewers; 9 of the top 10 scripted series

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CBS is First in Viewers (for the 10th Consecutive Week), Adults 18-49 and Adults 25-54. Surging “Big Brother” Lands in the Top 10 for All Three Editions in Key Demos. Wednesday’s “Big Brother” Posts Its Highest Adult 18-34 Rating since Sept. 2007. Sunday’s Edition Notches Largest Audience and Highest Adult 18-49 Rating for a Sunday “Big Brother” since April 2008.


CBS placed first in viewers for the 10th consecutive week, first in adults 18-49 and first in adults 25-54 led by all three editions of BIG BROTHER, rebroadcasts of the Network’s scripted series and pre-season football, according to Nielsen live plus same day ratings for the week ending Aug. 29, week 49 of the 2009-2010 television year.

CBS had 9 of the top 10 scripted series for the fifth consecutive week: NCIS; TWO AND A HALF MEN; THE BIG BANG THEORY; NCIS: LOS ANGELES; THE MENTALIST; CRIMINAL MINDS; CSI: MIAMI; CSI: NY and CSI: CRIME SCENE INVESTIGATION. 

BIG BROTHER WEDNESDAY, THURSDAY and SUNDAY all placed in the top 10 in adults 25-54 and adults 18-49. 

For the week in viewers: CBS (6.62m), NBC (6.37m), FOX (5.06m) and ABC (4.30m). Summer-to-date among viewers, CBS (6.44m) leads ABC (5.74m), NBC (5.55m) and FOX (5.18m).

For the week in key demographics, CBS was first in adults 25-54 (2.3/07) and tied for first in adults 18-49 (1.8/06, with both NBC and FOX).  

For the week in households: CBS (4.2/08), NBC (4.0/07), FOX (3.1/06) and ABC (2.7/05).  Summer-to-date in households, CBS is first (4.2/08), ahead of ABC (3.6/07), NBC (3.5/06) and FOX (3.2/06).

CBS Weekly Highlights:

BIG BROTHER

BIG BROTHER WEDNESDAY was first in households (4.7/08), viewers (7.99m), adults 25-54 (3.2/10), adults 18-49 (2.8/09) and adults 18-34 (2.6/10).  BIG BROTHER WEDNESDAY was the night’s top program in both adults 18-49 and adults 18-34.  These were season highs for BIG BROTHER on any night in households, viewers, adults 18-49 and adults 18-34.  This was the highest-rated broadcast of BIG BROTHER with adults 18-34 since Sept. 18, 2007, the highest-rated in adults 18-49 since Sept. 15, 2009, and most-watched telecast since Aug. 18, 2009.  Versus the comparable broadcast last year (on Tuesday, Aug. 25, at 9:01 PM), BIG BROTHER  WEDNESDAY was up +4% in households (from 4.5/07), +12% in adults 18-49 (from 2.5/07), +39% in adults 18-34 (from 1.8/06), even in adults 25-54 and added +710,000 viewers (from 7.28m, +10%). 

BIG BROTHER THURSDAY was first in households (4.6/08), viewers (7.87m), adults 25-54 (3.2/10), adults 18-49 (2.7/10) and adults 18-34 (2.3/09).  Compared to the same night last year, BIG BROTHER THURSDAY was up +5% in adults 18-34 (from 2.2/08), even in adults 18-49 and added +70,000 viewers (from 7.80m, +1%). 

BIG BROTHER SUNDAY posted a 4.5/08 with 7.80m viewers, 3.3/09 in adults 25-54, 2.8/08 in adults 18-49 and 2.5/08 in adults 18-34.  BIG BROTHER SUNDAY posted its best Sunday deliveries in both viewers and adults 18-49 since April 13, 2008 (BIG BROTHER 9 SUNDAY), and best Sunday adults 18-34 delivery since Aug. 20, 2006 (BIG BROTHER 7 SUNDAY).  BIG BROTHER SUNDAY was up +6% in adults 25-54, +8% in adults 18-49 and +25% in adults 18-34.    

Last week, BIG BROTHER on CBS.com attracted over 5.3 million page views, +24% more than the same week last summer.  The average visitor spent 12.6 minutes per session, +44% greater than a year ago.  In terms of video streaming, BIG BROTHER attracted over 762,000 full-episode views, +10% more than 2009.  [Source: Web, CBS Interactive; Video, Omniture]

On Friday, NFL PRE-SEASON FOOTBALL (S) “San Diego Chargers at New Orleans Saints” was first from 8:00-11:00 PM in households, viewers, adults 25-54, adults 18-49, adults 18-34, men 25-54, men 18-49 and men 18-34.  NFL PRE-SEASON FOOTBALL (S) (8:00-11:30 PM) scored a 3.7/07 in households with 5.94m viewers and a 2.8/10 in men 25-54, 2.3/09 in men 18-49, 1.7/08 in men 18-34, 2.2/07 in adults 25-54, 1.8/07 in adults 18-49 and 1.4/06 in adults 18-34. 

On Saturday, NFL PRE-SEASON FOOTBALL (S) “Dallas Cowboys at Houston Texans” was first from 8:00-11:00 PM in households, viewers, adults 25-54, adults 18-49, adults 18-34, men 25-54, men 18-49 and men 18-34.  NFL PRE-SEASON FOOTBALL (S) (8:00-11:00PM) scored a 3.9/08 in households with 6.44m viewers and a 3.3/11 in men 25-54, 2.7/10 in men 18-49, 2.1/09 in men 18-34, 2.5/09 in adults 25-54, 2.2/08 in adults 18-49 and 1.7/07 in adults 18-34.

Top CBS programs of the week:  #5 NCIS (R) (an average of 9.19m viewers), #6 60 MINUTES (R) (8.74m), #7 TWO AND A HALF MEN (R) (8.39m), #8 THE BIG BANG THEORY (R) (8.36m), #9 BIG BROTHER 12 WEDNESDAY (7.99m), #11 BIG BROTHER 12 THURSDAY (7.87m), #12 BIG BROTHER 12 SUNDAY (7.80m), #13 NCIS: LOS ANGELES (R) (6.96m), #14 THE MENTALIST (R) (6.62m), #15 CRIMINAL MINDS (R) (6.47m), #16 NFL PRE-SEASON FOOTBALL “Dallas Cowboys at Houston Texans” (S) (6.44m), #18 CSI: MIAMI (R) (6.38m), #21 CSI: NY (R) (6.12m), #22 CSI: CRIME SCENE INVESTIGATION (R) (6.12m), #25 NFL PRE-SEASON FOOTBALL “San Diego Chargers at New Orleans Saints” (S) (5.94m) and #29 UNDERCOVER BOSS (R) (5.46m).

Prime averages are based on the following hours of rated broadcasts in Week #49:

CBS – 22 hours
NBC – 22 hours
ABC – 22 hours
FOX – 16 hours

NATIONAL NIELSEN SUMMARY – PRIMETIME                                                                                    
Week #49 of 2009-10 Television Year (ending: 08/29/10)                                                                                           
                                                                                               
                        2009-10                                                          
HOUSEHOLDS                                                                                             
                        Rtg       Sh                   
CBS                 4.2       8                     
NBC                4.0       7                     
ABC                2.7       5                     
FOX                3.1       6                     
                                                                                               
VIEWERS                                                                                          
                        (000)                           
CBS                 6,621                          
NBC                6,365                          
ABC                4,303                          
FOX                5,059                          
                                                                                                                                   
A25-54                                                                                               
                        Rtg       Sh                   
CBS                 2.3       7                     
NBC                2.2       6                     
ABC                1.6       5                     
FOX                2.0       6                     
                                                                                                                                               
A18-49                                                                                               
                        Rtg       Sh                   
CBS                 1.8       6                     
NBC                1.8       6                     
ABC                1.3       4                     
FOX                1.8       6                     
                                                                                                                                               
A18-34                                                                                               
                        Rtg       Sh                   
CBS                 1.3       5                     
NBC                1.5       5                     
ABC                1.0       4                     
FOX                1.6       6                     
                                                                                                                                               
NATIONAL NIELSEN SUMMARY – PRIMETIME                                                                                    
                                                                                               
SUMMER-TO-DATE RATINGS REPORT (05/31/10-08/29/10)                                                                                          
                        2009-10                                                          
HOUSEHOLDS                                                                                             
                        Rtg       Sh                   
CBS                 4.2       8                     
NBC                3.5       6                     
ABC                3.6       6                     
FOX                3.2       6                     
                                                                                                                                   
VIEWERS                                                                                          
                        (000)                           
CBS                 6,444                          
NBC                5,545                          
ABC                5,739                          
FOX                5,176                                                                                                  

A25-54                                                                                               
                        Rtg       Sh                   
CBS                 2.0       6                     
NBC                2.0       6                     
ABC                2.2       6                     
FOX                2.1       6                     
                                                                                                                                               
A18-49                                                                                               
                        Rtg       Sh                   
CBS                 1.4       5                     
NBC                1.6       5                     
ABC                1.8       6                     
FOX                1.9       6                     
                                                                                               
A18-34                                                                                               
                        Rtg       Sh                   
CBS                 0.9       3                     
NBC                1.3       5                     
ABC                1.5       5                     
FOX                1.9       7                     

(source; CBS)


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