With originals of LIE TO ME and MASTERCHEF that grew week over week, as well as a strong NFL PRE-SEASON GAME 3, FOX ranked No. 1 among Adults 18-49 for the tenth week in a row this summer and secured its position as summer’s No. 1 broadcast network in the adult demo.
On Monday night, FOX’s LIE TO ME original at 9p gained +6% week over week and remained the No. 1 broadcast drama of the summer.
Wednesday’s two-hour original MASTERCHEF once again gave FOX the nightly win among Adults 18-49, and also ranked No. 1 among Adults 18-34, Teens (tie), young Women and Men 18-49/18-34.
MASTERCHEF posted a 2.2/7 among Adults 18-49, up +5% from the previous week and up +2% in Total Viewers
Summer to date, MASTERCHEF is the highest rated new program of the summer in A18-49, outperforming the next highest rated (ABC’s Bachelor Pad) by +25%
On Sunday, FOX’s NFL PRE-SEASON GAME 3: PITTSBURGH at DENVER aired from 8:08-11:10p and posted a 3.7/11 among Adults 18-49, up +76% from last year’s Game 3 on Thursday 8/27/09.
Weekly Program Rankers
FOX had 4 of the Top 20 programs among Adults 18-49: NFL ON FOX PRESEASON 3 (No. 2), NFL ON FOX PRESEASON 3 PREKICK (No. 11 tie), MASTERCHEF (No. 11 tie) and LIE TO ME MON 9 PM (No. 19).
FOX had 7 of the Top 20 programs among Adults 18-34: NFL ON FOX PRESEASON 3 (No. 2), MASTERCHEF (No. 8), NFL ON FOX PRESEASON 3 PREKICK (No. 11), THE SIMPSONS SUN 7:30 PM (No. 14), GLEE 8 PM (No. 16 tie), GLEE (No. 16 tie) and LIE TO ME MON 9 PM (No. 19).
FOX had 7 of the Top 20 programs among Teens: NFL ON FOX PRESEASON 3 (No. 8), MASTERCHEF (No. 11 tie), THE SIMPSONS SUN 7:30 PM (No. 11 tie), LIE TO ME MON 9 PM (No. 15), FOX MOVIE SPECIAL: BRUCE ALMIGHTY (No. 18 tie), GLEE (No. 18 tie) and NFL ON FOX PRESEASON 3 PREKICK (No. 18 tie)
FOX had 2 of the Top 20 programs among Total Viewers: NFL ON FOX PRESEASON 3 (No. 4) and NFL ON FOX PRESEASON 3 PREKICK (No. 20).
Week 8/9-8/15/10: Live+7
NIGHTLY AND PROGRAM HIGHLIGHTS – AUGUST 23 – 29, 2010
MONDAY
8:00-9:00 HOUSE (R): (A18-49: 1.1/3, 3.4 Mil Total Viewers)
9:00-10:00 LIE TO ME: (A18-49: 1.8/5, 5.1 Mil Total Viewers)
8:00-10:00 FOX PRIME: (A18-49: 1.4/4, 4.2 Mil Total Viewers)
At 8p an encore HOUSE posted a 1.1/3 among Adults 18-49 and ranked No. 4 in the hour among Adults 18-49.
LIE TO ME at 9p posted a 1.8/5 among Adults 18-49, up +0.1 rating point from the previous week. LIE TO ME ranked No. 3 in the hour among Adults 18-49 and No. 1 in Men 18-34.
FOX ranked No. 4 for the night among Adults 18-49 and Adults 18-34.
TUESDAY
8:00-8:59 GLEE (R): (A18-49: 1.5/5, 3.9 Mil Total Viewers)
8:59-10:00 GLEE (R): (A18-49: 1.6/4, 4.0 Mil Total Viewers)
8:00-10:00 FOX PRIME: (A18-49: 1.5/5, 3.9 Mil Total Viewers)
FOX’s encores of GLEE at 8p (1.5/5) and 9p (1.6/4) combined to rank No. 3 for the night in Adults 18-49 and No. 2 in Adults 18-34.
WEDNESDAY
8:00-10:00 MASTERCHEF: (A18-49: 2.2/7, 5.1 Mil Total Viewers)
FOX’s MASTERCHEF won the night among Adults 18-49, Adults 18-34, Teens (tie), Women 18-34 and Men 18-49/18-34.
MASTERCHEF posted a 2.2/7 among Adults 18-49, up +5% from the previous week (2.2/7 vs. 2.1/7) and up +2% in Total Viewers (5.1 vs. 5.0 Mil.)
MASTERCHEF is the highest rated new program of the summer in A18-49, outperforming the next highest rated (ABC’s Bachelor Pad) by +25% (2.5/7 vs. 2.0/6).
THURSDAY
8:00-9:00 BONES (RP): (A18-49: 1.2/4, 4.2 Mil Total Viewers)
9:00-10:00 FRINGE (RP): (A18-49: 0.8/2, 2.4 Mil Total Viewers)
8:00-10:00 FOX PRIME: (A18-49: 1.0/3, 3.3 Mil Total Viewers)
FOX’s encores of BONES at 8p (1.2/4) and FRINGE at 9p (0.8/2) combined to rank No. 3 for the night in Adults 18-49 (tie).
FRIDAY
8:00-10:00 MOVIE: BRUCE ALMIGHTY (RS): (A18-49: 1.3/5, 3.5 Mil Total Viewers)
FOX’s special encore airing of BRUCE ALMIGHTY ranked No. 2 for the night among Adults 18-49 and Adults 18-34.
SATURDAY
8:00-8:30 COPS (R): (A18-49: 1.1/4, 3.3 Mil Total Viewers)
8:30-9:00 COPS (R): (A18-49: 1.2/5, 3.9 Mil Total Viewers)
9:00-10:00 AMERICA’S MOST WANTED: (A18-49: 1.3/5, 4.1 Mil Total Viewers)
8:00-10:00 FOX PRIME: (A18-49: 1.2/5, 3.9 Mil Total Viewers)
COPS at 8p and 830p each ranked No. 2 in their respective time periods among Adults 18-49/18-34/25-54 and all key male and female demos (COPS at 8p tied for No. 1 among Females 18-34).
At 9p, AMERICA’S MOST WANTED ranked No. 2 in its hour among Adults 18-49 (tie)/18-34 (tie)/25-54, and most key male and female demos.
FOX ranked No. 2 for the night on a total primetime basis among Adults 18-49/8-34/25-54 and most key male and female demos.
SUNDAY
7:00-7:30 AMERICAN DAD (R): (A18-49: 1.1/4, 2.5 Mil Total Viewers)
7:30-8:00 SIMPSONS (R): (A18-49: 1.5/5, 3.4 Mil Total Viewers)
8:00-8:08 NFL PRESEASON PRE-KICK (S): (A18-49: 2.2/7, 6.1 Mil Total Viewers)
8:08-11:10 NFL PRESEASON (STEELERS vs. BRONCOS) (S): (A18-49: 3.7/11, 10.1 Mil Total Viewers)
7:00-11:00 FOX PRIME: (A18-49: 3.1/9, 8.3 Mil Total Viewers)
FOX ranked No. 2 for the night among Adults 18-49 and Adults 18-34 and No. 1 in all key male demos.
FOX’s NFL PRE-SEASON GAME 3: PITTSBURGH at DENVER posted a 3.7/11 among Adults 18-49 from 8:08-11:10p. This is up +76% from last year’s Game 3 on Thursday 8/27/09 which aired 8:08-8:59p and then 9:41-11:54p with a rain delay in between (2.1/7).
At 7p a repeat AMERICAN DAD posted a 1.1/4 and a repeat THE SIMPSONS posted a 1.5/5.
AUGUST 23 – 29, 2010
TOTAL PRIMETIME
ADULTS 18-49 ADULTS 18-34 VIEWERS (Mil)
FOX 1.8/6 FOX 1.6/6 FOX 5.1
ABC 1.3/4 ABC 1.0/4 ABC 4.3
CBS 1.8/6 CBS 1.3/5 CBS 6.6
NBC 1.8/6 NBC 1.5/5 NBC 6.4
NATIONAL NIELSEN RATINGS FOR THE WEEK OF AUGUST 23 – 29, 2010
(source: FOX)
