Week June 28-July 5: NBC tied for #2 in primetime adults 18-49

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Week 41: The #1 show of the week in adults 18-49 and total viewers, “America’s Got Talent,” and the top-rated “Macy’s 4th of July Fireworks® Spectacular” in three years led NBC to an average 1.3 rating, 5 share in adults 18-49 and 4.7 million viewers overall for the week of June 28-July 4. 


For the week, NBC tied for #2 in primetime in adults 18-49 and adults 18-34 and tied for #1 in adults 25-54.  NBC ranked #2 outright among the major networks in total viewers.   NBC was #1 in adults 18-49 on three nights last week, Wednesday, Friday and Sunday. 
The Wednesday edition of “America’s Got Talent” was the #1 program of the week in both adults 18-49 and total viewers.  The Tuesday edition of “America’s Got Talent” was the #3 program of the week in 18-49 and the #2 program in total viewers.

An edition of “America’s Got Talent” has been the #1 non-sports telecast on the major networks every week the show has aired this summer, a streak that has now reached five weeks.  In adults 18-49, “Talent” has generated the #1 non-sports rating for the last three weeks in a row.

Last Wednesday’s “America’s Got Talent” matched the highest 18-49 rating and delivered the biggest overall viewer total of any non-sports primetime telecast on any major networks in four weeks.  The last non-sports program to rate higher in 18-49 was the June 8 “Glee” original on Fox (4.7) and the last non-sports telecast to deliver a bigger average viewership came that same night with “America’s Got Talent” (13.1 million viewers).

Also ranking among the top 20 programs for the June 28-July 4 week in primetime’s key demographic of adults 18-49, were the Wednesday encore of “Talent” (#13, tied), Wednesday’s “Law & Order: SVU” (#15, tied), Tuesday’s “Last Comic Standing” encore (#15, tied), and Monday’s regular edition of “Last Comic Standing” (#19, tied)

Primetime averages for the week of June 28-July 4 in adults 18-49 were Fox (1.5/6), NBC and ABC (1.3/5), CBS (1.1/4) and CW (0.4/1).  In overall total viewers the weekly averages were CBS (5.6 million), NBC (4.7 million), ABC (4.5 million), Fox (4.1 million) and CW (0.9 million).

NOTE: All national ratings are “live plus same day” from Nielsen Media Research unless otherwise indicated.  Season-to-date figures are averages of “live plus seven day” data except for the two most recent weeks, which are “live plus same day.” 

(source: NBC)


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