What Is Harvey’s Impact On Houston Media Revenue?

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BIA/Kelsey will be soon adjusting its 2017 radio and TV revenue estimates for Houston, and the dollars will be heading downward.


By how much is not yet known. That’s because efforts are still underway to resume normal operations at stations in the market, and in neighboring DMAs, that have been in emergency mode for the last five days.

As of now, the Texas Association of Broadcasters is working tirelessly with stations that are “in dire straits.” Among those stations are two TV stations in the Beaumont-Port Arthur, Tex., area that have seen “utter devastation.”

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