What to pack into a PAC ad

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Gregg-SkallElection Day is almost upon us, and political ads are descending on the American public like snowflakes in a blizzard – well, not snowflakes exactly, unless they are exceptionally and unnaturally loud ones. For broadcasters, the ads bring in lots of cash, but also come with a lot of rules attached. Communications attorney Gregg Skall of Womble Carlyle Sandridge & Rice unpacks the complexities of third party advertisements for rapid referral as the current election cycles gets white hot.

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