Whitney rising for NBC

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Wednesday Results:
* At 8 p.m. ET, “Whitney” (1.6/5 in 18-49, 4.5 million viewers overall) is up week to week by 7 percent in 18-49 rating (to a 1.6 from a 1.5) and 10 percent in total viewers (4.5 million vs. 4.1 million), despite the arrival in the time period this week of competition from CBS’s “Survivor: One World.”  Versus NBC’s average in the time period last season, “Whitney” is up 23 percent in 18-49 rating (with a 1.6 vs. a 1.3, “live plus same day” non-sports).


* “Whitney” is currently reporting a five-week high in total viewers (4.460 million, high since the show’s slot debut on January 11).

* At 8:30 ET, “Are You There, Chelsea?” (1.4/4 in 18-49, 3.5 million viewers overall) retained 88 percent of its 18-49 lead-in from “Whitney,” despite intense time-period competition from the concluding half-hours of “American Idol” and the CBS premiere of “Survivor: One World,” plus the ABC comedy “Suburgatory.” 

* At 9 p.m. ET, “Rock Center with Brian Williams” averaged a 0.8/2 in adults 18-49 and 3.0 million viewers overall.  From its first half-hour to its second, “Rock Center” grew by 15 percent in total viewers (to 3.3 million from 2.8 million). 

* At 10 p.m. ET, “Law & Order: Special Victims Unit” averaged a 1.7/4 in 18-49 and 5.8 million viewers overall, growing from its first half-hour to its second by 6 percent in adults 18-49 (to a 1.7 rating from a 1.6), 16 percent in adults 25-54 (2.2 vs. 1.9) and 10 percent in total viewers (6.1 million vs. 5.6 million), while the drama competition on ABC and CBS was declining in both categories.  “SVU” built on its lead-in by 113 percent in 18-49 rating and 92 percent in total viewers. 

In Late-Night Metered Markets Wednesday night:
* In Nielsen’s 56 metered markets, household results were: “The Tonight Show with Jay Leno,” 3.1/8; CBS’s “Late Show with David Letterman,” 2.7/7; and ABC’s combo of “Nightline,” 3.4/8; and “Jimmy Kimmel Live,” 1.6/5. 

* In the 25 markets with Local People Meters, adult 18-49 results were: “The Tonight Show with Jay Leno,” 0.9/4; “Late Show,” 0.7/4; “Nightline,” 1.2/5; and “Jimmy Kimmel Live,” 0.5/3.

* At 12:35 a.m., “Late Night with Jimmy Fallon” (1.6/6 in metered-market households) beat CBS’s “Late Late Show with Craig Ferguson” (1.3/5).  In the 25 markets with Local People Meters, “Late Night” (0.6/4 in 18-49) topped “Late Late Show” (0.4/3).

* At 1:35 a.m., “Last Call with Carson Daly” averaged a 1.0/4 in metered-market households and a 0.4/4 in adults 18-49 in the 25 markets with local people meters.

NOTE: All ratings are “live plus same day” from Nielsen Media Research unless otherwise indicated.

(Source: NBC)