During the 8 o’clock hour against CBS’ top-rated The Big Bang Theory and Rob, as well as American Idol, ABC’s Winter Wipeout outdrew NBC’s 1-hour 30 Rock by 1.3 million viewers. Wipeout’s audience surged by double digits from its first half-hour to its second half-hour in Total Viewers (+10%) and Adults 18-49 (+31%).
More than doubling its lead-in (+160%) to dominate the 9 o’clock hour in Adults 18-49, ABC’s Grey’s Anatomy beat out CBS’ Person of Interest by 18%, Fox’s Idol-driven The Finder by 70% and NBC’s comedies (The Office/Up All Night) by 86%. ABC’s Grey’s Anatomy finished as Thursday’s #1 drama in the key young adult sales demographic for its 13th consecutive first-run airing this season.
* Building for its 2nd straight telecast in Total Viewers (+4%) and Adults 18-49 (+8%), Grey’s Anatomy drew its biggest audience in 4 weeks and its top young adult number in 5 weeks – since 1/12/12 and 1/5/12, respectively.
During the 10 o’clock hour, ABC’s Private Practice stood as the #1 drama for its 13th consecutive first-run broadcast this season in Adults 18-34 and Women 18-34, leading CBS’ The Mentalist by 15% and 86%, respectively.
* In viewers and young adults, ABC’s Private Practice equaled its strongest performance since the beginning of January – since 1/5/12.
(Source: ABC)
