Disney Channel is TV’s No. 1 Network in Total Day in Tweens 9-14
Friday’s “Wizards of Waverly Place” Hits Series Highs in Total Viewers and Kids 6-11
Disney Channel Nears 5 Years of Dominance in Prime in Kids 6-11 and Tweens 9-14
Week of January 18, 2010
Driven by the record-setting performance of “Wizards of Waverly Place” and near record-setting delivery for an all-new “The Suite Life on Deck,” Disney Channel was TV’s No. 1 network in Total Day in Tweens 9-14 (501,000/2.1 rating).
In Prime, Disney Channel extended its streak as cable’s No. 1 network to 251 consecutive weeks in Kids 6-11 (1.07 million/4.4 rating) and to 247 straight weeks in Tweens 9-14 (908,000/3.7 rating), closing in on 5 years of dominance on a weekly basis. In addition, this week stood as the net’s most-watched week in Prime in 3 months in Kids 6-11 (since week of 10/19/09), and in nearly 3 months in Tweens 9-14 (since week of 11/2/09).
Friday’s all-new one-hour “Wizards of Waverly Place” became the show’s No. 1 telecast on record in Total Viewers (6.2 million) and Kids 6-11 (2.6 million/10.8 rating), and delivered the show’s 3rd-largest audience ever in Tweens 9-14 (2.4 million/9.8 rating).
In Tweens 9-14, Disney Channel held 5 of TV’s Top 10 series: “JONAS” (No. 5 – 1.23 million/5.0 rating), “Wizards of Waverly Place” (No. 7 – 936,000/3.8 rating), “The Suite Life on Deck” (No. 8 – 865,000/3.6 rating), “Wizards of Waverly Place – Late Night” (No. 9 – 794,000/3.3 rating) and “Phineas and Ferb” (No. 10 – 762,000/3.1 rating).
In Kids 6-11, Disney Channel delivered 4 of TV’s Top 10 series: “JONAS” (No. 6 – 1.26 million/5.1 rating), “Wizards of Waverly Place” (No. 7 – 1.16 million/4.7 rating), “The Suite Life on Deck” (No. 9 – 1.02 million/4.2 rating) and “Phineas and Ferb” (No. 9 – 939,000/3.8 rating).
Playhouse Disney’s “Mickey Mouse Clubhouse” ranked among cable’s No. 10 programs with target preschoolers Kids 2-5 (No. 8 – 752,000/4.5 rating).
(source: data and information provided by ABC. – Nielsen Media Research (National Ratings, Live + Same Day, 1/18-1/24/10). Ranks based on 000s, then rating, unless otherwise noted.)
