On 12/9, just days after CCME announced Rush Limbaugh’s move from Cumulus’ WABC-AM NY to its WOR-AM there, CCME said WWDC-FM (DC101) syndicated morning man “Elliot in the Morning” (Elliot Segal), would be debuting there on 1/13 as well—and moving to NYC.
So Elliot and his team, also heard on Richmond, VA’s WRXL, brought the morning show to WOR. But now, that’s off the table and Segal is gone from the station. A statement from CCME reportedly said the show will be going back full time to DC 101. “After much thought and discussion, it’s clear that we’d have to make significant changes to ensure that the show resonates as successfully with the NY audience as it does with Elliot’s DC audience. And given Elliot’s loyalty to his DC fans, we support his decision to continue to broadcast from Washington.”
Midday host Mark Simone sat in 2/18 on WOR for Segal, whose show continues on in DC and Richmond. Segal told listeners 2/18 that he will not be moving to New York after all.
RBR-TVBR observation: We had thought before that this was a bit of a bold move for WOR, in that Elliot in the Morning is directed at a younger audience. Both DC101 and WRXL are Alternative Rock stations. We thought it would be interesting, however, to see if 18-34 New Yorkers will turn to the AM band—and if WOR’s regular demos would embrace Elliot’s particular brand of humor. Looks like that’s a “No.” We’ll see who comes in to fill the Morning Show there….as of now, the website says nothing about Segal.