WSUA Miami/Radio Caracol leads in ratings, loyalty

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GLR/Union Radio’s WSUA – Radio Caracol 1260 AM Miami registered its best ratings results in 2010 during the October PPM ratings period. According to Arbitron, WSUA – Radio Caracol continues to be the preferred Spanish Talk radio station for the Hispanic audiences 6+, 18-34, 25-54 and 35-64. The station also registered the highest Weekly Time Exposed results, showing an unparalleled loyalty from its listeners:


• M-S, 6am-12am:
#1 Spanish talk station for H6+, H18-34, H25-54 and H35-64.
The station also registered the highest Weekly Time Exposed among ALL Spanish Language radio stations in the market, for H6+ with 5 hours and for H25-54 and H35-64 with 5:30 hours.

• M-F, 6am-10am – Morning Drive – JULIO SÁNCHEZ CRISTO:
#1 Spanish talk station for H18-34 and H25-54.
#3 Station among ALL Spanish language stations for H18-34, H25-54 and H35-64.

The station also registered the highest Weekly Time Exposed among ALL Spanish Language radio stations in the market, for H18-34 with 2:30 hours and for H25-54 with 3:15 hours and for H35-64 with 2:45 hours.

• M-F, 1pm-4pm – EFECTOS SECUNDARIOS con Jose Antonio Ponseti:
#1 Spanish talk station for H6+, H18-34, H25-54 and H35-34.
The station also registered the highest Weekly Time Exposed among ALL Spanish Language radio stations in the market, for H6+ with 2:15 hours, for H25-54 with 2:00 hours and for H35-64 with 2:15 hours.

• M-F, 4pm-7pm – DE REGRESO A CASA con Carlos Cataño:
#1 Spanish talk station for H18-34, H25-54 and H35-34.
The station also registered the highest Weekly Time Exposed among ALL Spanish Language radio stations in the market, for H6+ with 4:45 hours and for H35-64 with 5:15 hours.