WWE strikes content deal with YouTube


World Wrestling Entertainment and YouTube announced a multi-year partnership that will make full episodes of WWE “Friday Night SmackDown,” “WWE NXT,” “WWE Superstars” and “ECW,” available at WWE’s official YouTube channel (www.YouTube.com/WWE). This marks one of the first times that YouTube will feature complete episodes of primetime television programs on their site.

The multi-year deal greatly expands WWE’s YouTube channel offerings, which already has 90,000 subscribers who have viewed more than 100 million WWE videos to date. WWE will also augment the channel by increasing content clips of WWE’s flagship “Monday Night Raw,” as well as “WWE Classics” and short videos.

“As part of our ever evolving digital media strategy, WWE is one of the first global entertainment companies to offer audiences access to complete primetime shows on YouTube,” said Brian Kalinowski, WWE’s Executive Vice President, WWE Interactive.

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Carl has been with RBR-TVBR since 1997 and is currently Managing Director/Senior Editor. Residing in Northern Virginia, he covers the business of broadcasting, advertising, programming, new media and engineering. He’s also done a great deal of interviews for the company and handles our ever-growing stable of bylined columnists.