Young demos are not forsaking brick and mortar

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Shopping / Christmas / HolidayMillennials grew up with technology in a way Boomers did not and are completely comfortable with doing their shopping online. Nonetheless, according to a new survey, it will be more than possible to find them out and about this holiday shopping season.


The study even suggests calling them “Mallennials” – because the local shopping mall will be an excellent place for anthropologists to go to spot them in the wild.

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