Telemundo announced its NTI results for the premiere of Aurora, the network’s newest original primetime novela. According to Nielsen Media Research, Aurora delivered an average of 1,360,000 total viewers (Persons 2+) and 851,000 Adults 18-49 viewers on Monday, November 1, making it the network’s strongest premiere in the 8pm time period in 4 years for Adults 18-49.
Aurora is also off to a strong start on the local front. The novela ranked as Telemundo’s #1 primetime program in Los Angeles, Houston, Dallas and Las Vegas and the network’s #2 primetime program in New York, Miami and Chicago.
Telemundo also launched an innovative, multi-platform marketing and communication social media strategy building up to the premiere of Aurora.
For the first-time ever, Telemundo hosted a live online pre-premiere viewing party, Aurora en Vivo, directly from Telemundo Studios, together with the cast of Aurora. Telemundo’s Jorge Bernal, entertainment reporter for Al Rojo Vivo, hosted the stream and took fans and viewer’s questions and comments for the cast via Facebook, Twitter and Telemundo.com. Over 2,000 watched it live on www.Telemundo.com and via Telemundo’s Aurora Facebook fan page. The Aurora Facebook page registered a 317% increase in traffic the day of the premiere.
Telemundo also gave away an iPad, signed by the cast members, loaded with the Aurora theme song and a video from the cast with a special dedicated message to the winner, one lucky Twitter fan, via a sweepstakes during the Aurora on-air premiere. Together with the iPad sweepstakes and the live stream, Telemundo reached over 500,000 Twitter users.
The www.telemundo.com/aurora page was also visited by over 96,000 unique visitors during the premiere as well as almost 10,000 mobile users (9,603) visited the Aurora mobile WAP site.
Source: NTI;NSI;NBC Omniture – SiteCatalyst November 2, 2010
(source: Telemundo)
