27% of adults have visited a local TV website in the past 30 days. These findings come from a recently released study from The Media Audit. The study conducted between January 2006 and April 2007 is based on a telephone survey of 118,211 randomly selected adults across 88 markets.
Only two of the top 15 markets, make it into the top 15 for adults who visit a local TV website. Houston ranked 8th in adult population and Philadelphia ranked 7th came in 10th and 13th respectively in a ranking of top markets for percent of adults visiting a TV website.
Across the nation 73% of adults are going online. With 27% going to local TV websites, this means that nearly 40% of internet users are visiting their local TV websites. "This is a strong testament to the appeal of the local TV websites.
Raleigh, Tulsa, Denver, Columbia, Little Rock and Madison where over half the adult online population is going to a local TV website" said the report. "We’d expect to see that more than double over the next year."
Of the top 15 markets, two Texas markets, Houston and Dallas, make it into the top 5 for converting online visitors to local TV website visitors" continued Higginbotham. Philadelphia, Detroit and Seattle make up the rest of the top 5.