10 reasons to fall in love with your CRM tool


ryan dohrnTime and time again I hear about sales people refusing to use their Customer Relations Management software for one reason or another.  The most common reasons for resistance are old habits, CRM inadequacies and flat out insubordination.  I am here to tell you that no matter the CRM tool you choose, you will find “things” you do not like.  Think that switching CRM’s will help?  Most of the time, not.  So, what if I told you that sales experts tell us that sales people that use a CRM daily show improved performance by as much as 25%?  Would you get busy now? 

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