Hubbard Broadcasting’s 106.5 The Arch (WARH-FM) St. Louis is unveiling their new online, audience-interactive music feature, “U Call it Live”. Beginning 6/6, each weeknight between 8:00 pm and midnight, listeners can go online to 1065TheArch.com and open up a new way to pick and play their favorites. Each weeknight during the four-hour U Call it Live show, Arch listeners will determine what the station will play, by voting to Like or Dislike their favorite songs online. Programming will be automatically adapted to listener’s voting minute by minute.
By allowing listeners to vote on their favorite music, as well as add unlimited new songs to the queue, U Call it Live (via Listener Driven Radio) will provide instant listener influence and interaction.
PD Kevin Robinson tells RBR-TVBR it’s a first for the St. Louis radio market: “Today’s listener demands control. This revolutionary technology, developed in partnership with Listener Driven Radio, takes audience interaction to a unique level, transforming 106-5 The Arch into a digital battleground. Every listener has the same opportunity to get their song to the top of the list while voting down the songs they don’t like. Not only fun to hear on the radio, but also great theatre to watch the songs rise and fall though our web site, 1065thearch.com!”
The show’s on-air host, Steph Duran, will have the ability to thank, comment or send a shout out to listeners in real time via Facebook and Twitter, as well as through The Arch website.
Other highlights:
– Listeners can share their votes and invite friends to vote on Facebook and over 285 other social networks;
– Listeners can sign up for Instant Alerts to be notified immediately when their songs are playing. Instant Alerts can be sent via e-mail, instant message, or SMS text;
– Through the use of their mobile devices or Wi-Fi-enabled computers/tablets, 106.5 The Arch Listeners will be able to choose the music they want to hear LIVE on-site during interactive station remotes. This will allow customers in the venue to control the music being heard on the radio instantly.
