International Television Research Group (aka inTV Group, a cooperative of international channels) and market research firm GlobalWebIndex claim there are 112.5 million people who regularly watch international TV but are not being targeted by advertisers. The reason? They fall outside the high earners whom advertisers usually target on these stations. Affluent shoppers are seen as the natural target demographic for stations that transcend international borders, but among GlobalWebIndex’s findings is the fact that the characteristics and attitudes of frequent viewers of international TV are not related to income. Which means there’s a massive vein of revenue out there yet to be mined.
