Mobile Content Venture (MCV), the recently-announced mobile content joint venture comprised of 12 major broadcast groups, announced that Erik Moreno, SVP of Corporate Development for Fox Networks Group, and Salil Dalvi, SVP of Mobile Platform Development for NBC Universal Digital Distribution, have been appointed interim Co-General Managers. The 12 broadcast groups included in MCV are Belo, Cox Media Group, E.W. Scripps, Fox, Gannett Broadcasting, Hearst Television, ION Television, Media General, Meredith, NBC, Post-Newsweek Stations and Raycom Media.
Moreno and Dalvi will work closely with the venture’s newly-established executive steering committee, which includes: Jack Abernethy, CEO of Fox Television Stations, Rich Battista, EVP of News Corporation, David Lougee, President of Gannett Broadcasting, Roger Keating, SVP of Digital Media for Hearst Television, Brandon Burgess, Chairman and CEO of ION Television, Jean-Briac Perrette, President of Digital and Affiliate Distribution of NBC Universal and John Wallace, President of NBC Local Media.
As Co-General Managers of MCV, Dalvi and Moreno will be responsible for leading product development, network planning and distribution efforts for the planned service, which will utilize existing broadcast spectrum to enable its partners to deliver content to mobile devices. Dalvi and Moreno will be dedicated to leading the venture while remaining in their current roles at NBCU and Fox, respectively.
“Erik and Salil have worked together effectively during the initial stages of this venture, and are immensely qualified to lead both the product and business development aspects of the service as it gets closer to launch,” said Battista. “All the partners in the venture are committed to delivering a product that offers consumers incredible live and on-demand mobile media experiences, and we look forward to working closely with Salil and Erik to make that goal a reality.”