You’ll find them in stores, you’ll find them online and you’ll find them in large numbers during the four-day Thanksgiving holiday break. They are shoppers participating in America’s annual year-end gift-giving season.
According to the National Retail Federation, that’s actually down from last year, when the total number of shoppers amounted to 147M. But it’s still a lot of people and the holiday remains an important time for retailers to cash in.
