Dial Global announced that 20.6 million people tuned in to hear the radio broadcast of The NCAA Men’s Basketball Final Four. The games took place on Saturday, 3/31 and Monday, 4/2 in New Orleans and aired on 512 radio stations nationally. Dial Global commissioned the study from Edison Research. The national survey was conducted via live telephone interviews on Tuesday, 4/3, following the University of Kentucky Wildcats’ victory over the University of Kansas Jayhawks.
Dial Global commissioned the Final Four study following the results of their initial research during Super Bowl XLVI and the AFC-NFC Championship games earlier this year which drew audiences of 23.1 and 22.9 million respectively.
“We are pleased that our previous research findings still hold true, people desire play-by-play sports on radio in a big way,” said David Landau, Co-President CEO of Dial Global. “Dial Global is proud to connect with fans nationwide through the greatest moments from America’s most popular sporting events.”
Dial Global is the network radio home to NFL Football, NCAA Football, NCAA Basketball and The Final Four, The Masters Tournament, MRN/NASCAR Radio and the 2012 Olympic Summer Games in London.