The 2008 Radio-Mercury Awards Call for Entry officially begins accepting online entries today at RadioMercuryAwards.com. Radio-Mercury Award winning agency, Goodby, Silverstein & Partners, inspired the concept for the design of this year’s call for entry and website. Radio’s premier creative competition will give away 160,000 in cash prizes, including the coveted 100,000 grand prize, in recognition of excellence in Radio advertising creative. Six general prize winners each will be awarded 5,000; one winner from each of three new categories — Radio Innovations, Entertainment, and Political — will receive 5,000; and one winner each from the Radio-Station Produced, Spanish-Language, and Urban Categories also will be awarded 5,000. The Student Category Award winner’s school will receive 2,500, and the PSA Category winner will have 2,500 donated to their charity of choice. The entry deadline is 2/22. Winners will be announced on 5/21 in LA.