2010 ‘Sports Illustrated Swimsuit’ issue revealed on ‘David Letterman’

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THE 2010 SPORTS ILLUSTRATED SWIMSUIT ISSUE COVER TO BE REVEALED ON CBS’s “LATE SHOW with DAVID LETTERMAN,” MONDAY, FEB. 8


Announcement Marks Third Year in a Row the Cover and Identity of Cover Model Will Be Unveiled on the Broadcast

This Year’s Cover Model to Visit the LATE SHOW Tuesday, Feb. 9

For the third year in a row, the cover of this year’s Sports Illustrated Swimsuit Issue, along with the identity of the 2010 cover model, will be revealed on the LATE SHOW with DAVID LETTERMAN, Monday, Feb. 8 (11:35 PM-12:37 AM, ET/PT) on the CBS Television Network.

After the cover photo is unveiled on Monday’s LATE SHOW, this year’s Swimsuit Issue cover model will visit the broadcast on Tuesday, Feb. 9 for an interview with Letterman.

A staple of American popular culture, the Sports Illustrated Swimsuit Issue (www.si.com/swimsuit) has a combined print/digital audience reach of more than 66 million adults. 

The 2010 cover model will join an exclusive sorority of fashion icons, including previous Swimsuit Issue cover models Heidi Klum, Cheryl Tiegs, Kathy Ireland, Christie Brinkley and Tyra Banks, among others.

Also visiting the LATE SHOW on Monday, Feb. 8 will be Academy Award nominee Sandra Bullock; on Tuesday, Feb. 9, actress Jennifer Garner and musical guest Sade will appear.

(source: CBS)