The new 2011 Jeep Grand Cherokee is a symbol of the new Chrysler Group and the first all-new vehicle to come during the alliance with Fiat SpA. The first spot for the Jeep Grand Cherokee, airing beginning 6/11, takes viewers through a time when America was known for craftsmanship, quality and personal pride – something that has been missing in this country and the automotive industry, until now.
The new spot is the first phase of the marketing and advertising launch for the vehicle, which arrives in showrooms later this month.
“With this new campaign, the Jeep brand celebrates the best of American manufacturing and engineering,” said Mike Manley, President and CEO – Jeep Brand, Chrysler Group. “The new Grand Cherokee marketing and advertising campaign has been carefully designed to communicate the Jeep brand’s commitment to American craftsmanship, the return of personal pride and dedication to producing a vehicle that is truly well-made and beautifully designed.”
Creative was developed by Portland, Ore.-based Wieden+Kennedy and delivers a new tagline for the Jeep brand – “The things we make, make us.”
The second phase of the campaign, scheduled to launch this summer, will begin to introduce the features and highlights of the vehicle.