Marking the first time a Spanish Language spot and/or campaign has won Best of Show, JWT San Juan’s “The Most Popular Song” for client Banco Popular de Puerto Rico by JWT San Juan/Medianet, topped the list.
Winners were announced 10/3 at the 21st annual awards reception at the Highline Ballroom as part of the 2012 Advertising Week Conference in New York.
The 2012 Radio Mercury Awards Winners:
$50,000 Grand Prize Best of Show
The Most Popular Song
Banco Popular de Puerto Rico
JWT San Juan / Medianet
$5,000 Prize Agency / Production Winner
Too Old
Citibank
Publicis New York
$2,500 Prize Agency / Production Winner
Cock Fight
HBO/ Eastbound and Down
BBDO New York
$10,000 Integrated Radio Campaign Winner
The Most Popular Song
Banco Popular de Puerto Rico
JWT San Juan / Medianet
$5,000 Public Service/Awareness Winner
Husband
Mujeres Latinas en Accion
Lapiz
$5,000 Radio Campaign Winner
The Most Interesting Man
Heineken USA – Dos Equis
Havas Worldwide New York
$5,000 Radio Innovation Prize
Open Happiness Rollercoaster Record
The Coca-Cola Company
Fitzgerald+Co
$5,000 Radio Station Produced Winner
Shifty Eyes
Oak Park Natural Pet & Fish
WGN – Tribune
$5,000 Spanish Language Winner
Clear Words
P&G / Clearblue
Lapiz
$2,500 Student Produced Winner
The Vow
National Coalition Against Domestic Violence
The Creative Circus