RBR-TVBR Exclusive: In this, our 10th yearly forecast from RAB, TVB, CAB, IAB, SNTA and OAAA, RBR-TVBR asked these major industry organization heads for their outlook, insights, solutions, missions and ideas for the New Year.
RBR-TVBR spoke to:
Erica Farber, Radio Advertising Bureau (RAB) President/CEO;
Steve Lanzano, Television Bureau of Advertising (TVB) President;
Sean Cunningham, Cabletelevision Advertising Bureau (CAB) CEO;
Mitch Burg, Syndicated Network Television Association (SNTA) President;
Stephen Freitas, Outdoor Advertising Association of America (OAAA) Chief Marketing Officer; and
Randall Rothenberg, Interactive Advertising Bureau (IAB) CEO