2014 Forecasts: Midterms, Olympics to provide big boost–Part I


crystal ballRBR-TVBR Exclusive: In this, our 10th yearly forecast from RAB, TVB, CAB, IAB, NAA, SNTA and OAAA, RBR-TVBR asked these major industry organization heads for their outlook, insights, solutions, missions and ideas for the New Year.

RBR-TVBR spoke to:

Erica Farber, Radio Advertising Bureau (RAB) President/CEO;

Steve Lanzano, Television Bureau of Advertising (TVB) President;

Sean Cunningham, Cabletelevision Advertising Bureau (CAB) CEO;

Mitch Burg, Syndicated Network Television Association (SNTA) President;

Stephen Freitas, Outdoor Advertising Association of America (OAAA) Chief Marketing Officer;

Randall Rothenberg, Interactive Advertising Bureau (IAB) CEO; and

Caroline Little, Newspaper Association of America (NAA) CEO

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