2016 Local Ad Revenues Could Pass $146B


BIASlide#7BIA/Kelsey projects total local ad revenues to reach $146.6B in 2016, up from $141.3B this year.

That represents a growth rate of 3.75 percent.

Online is a big part of the story as ad revenues continue their shift. BIA/Kelsey projects online/digital ad revenues will grow to $42.6B in 2016.

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