NEW YORK — Some 94 radio spots made it to the finals of the 2020 Radio Mercury Awards, which honors outstanding radio, covering 12 awards in nine categories created by advertising agencies, production companies, radio stations, streaming companies and students.
For this year’s show, these spots will serve as a time capsule of work created for 2020. Finalists range from regional to large advertising agencies and radio stations, as well as national and local advertisers. The spots cover categories including automotive, consumer packaged goods, entertainment, government services, healthcare, insurance, quick-serve restaurants, telecommunications, travel and hospitality. This year’s entries were judged on their creativity, originality, execution and effective communication of a brand’s message.
“The Radio Mercury Awards continue to inspire me every year, and this year, we curated the best of the best, even during challenging circumstances,” said Robin Fitzgerald, Chief Creative Officer at BBDO Atlanta, and chief judge for the 2020 Radio Mercury Awards. “The pandemic isn’t going to stop creativity. In fact, some of the most remarkable work that came through, embraced what is happening around us, right now.”
“We felt strongly that the Radio Mercury Awards must go on this year,” said RAB President/CEO Erica Farber. “This year’s finalists prove that creativity does and can flourish no matter what, and we are so excited to celebrate this year’s work at the virtual awards presentation.”
In addition to Chief Judge Fitzgerald, the final round judging panel included Gary Du Toit, VP, creative director, BBDO New York; Kevin Jones, creative director, Wieden + Kennedy Portland; Zoe Kessler, creative director, Grey New York; John Matejczyk, co-founder, MUH-TAY-ZIK/HOF-FER; Andrés Ordóñez, chief creative officer, FCB Chicago; Alejandro Ortiz, freelance VP and creative director; and Sherman Winfield, VP, creative director, Fitzco/McCann Atlanta.