ATSC 3.0 Benefit Is NextGen TV’s NAB Show Epicenter Topic


With completion of a next-generation broadcast TV standard now in sight, broadcasters and equipment suppliers will be highlighting the diverse capabilities of the ATSC 3.0 standard in the “NextGen TV Hub” at the 2017 NAB Show in Las Vegas.

Billed as the epicenter of next-generation television at the show, the “NextGen TV Hub: Powered by ATSC 3.0” will prominently highlight the capabilities of the forthcoming broadcast standard, with a comprehensive display in the Grand Lobby of the Las Vegas Convention Center. The biggest headline: a live ATSC 3.0 broadcast will originate from local station KLSV-LD on Black Mountain in Las Vegas and will transmit a variety of 4K Ultra HDTV programming to NAB attendees.

The broadcast will be received on an LG Electronics 4K Ultra HDTV set with an integrated ATSC 3.0 tuner at the NextGen TV Hub.

“Television’s next generation brings broadcast and broadband together with a new, flexible, IP-based system,” said ATSC President Mark Richer. “Viewers enjoy more vibrant images with HDR (High Dynamic Range) and 4K Ultra HDTV, immersive audio with new choices, mobile TV and broadcasts to the automobile, and advanced emergency alerting to warn of danger.”

The NextGen TV Hub is collaborative effort of the NAB, the Consumer Technology Association (CTA) and the Advanced Television Systems Committee (ATSC). Major sponsors include Pearl TV, Sinclair Broadcast Group, and LG Electronics.

NAB President Gordon Smith commented, “Television is evolving to give both viewers and broadcasters more of what they love, and a stop at the NextGen TV Hub will show you what’s coming next. The NextGen TV Hub in the Grand Lobby will showcase the many ways that ATSC 3.0 will transform television, with new capabilities for broadcasters and programmers like over-the-air addressable advertising and audience measurement. The content industry convenes in Las Vegas each April, and this year the emerging NextGen TV standard will be front-and-center.”