Changing the rules for automobile ads is a topic of interest for many radio industry C-Suite executives. With 12% of the population listening to radio likely to purchase a car, AM and FM stations are a necessary conduit for enticing automotive consumers.
But, in terms of getting disclaimers to listeners, do they help the advertiser, consumer, or the radio station? What’s Republican FCC Commissioner Michael O’Rielly‘s take on possible rule changes that could put an end to the warp-speed legalese largely heard at the start or finish of a auto dealer ad?
