LG, SES Go To Europe To Demonstrate 4K HFR Tech


LUXEMBOURG CITY — Fresh from the 2017 NAB Show in Las Vegas, a French satellite operator that’s the first to deliver a differentiated and scalable GEO-MEO offering worldwide has teamed with a TV manufacturer in the driver’s seat on the ATSC 3.0 next-gen broadcast standard to demonstrate OLED TV’s cutting-edge 4K High Frame Rate (HFR) broadcast here through Wednesday at the 10th SES Industry Days conference.

France’s SES is teaming with LG for the demonstration.

The 4K HFR content is being transmitted live via an ASTRA satellite at 19.2 degrees East and displayed on LG’s OLED TV, using prototype HFR software. This demonstration will offer visitors the opportunity to experience the highly-improved picture quality of next generation 4K HFR broadcast content.

HFR is a new broadcast technology that enhances the quality of 4K Ultra HD delivery by increasing frames per second (FPS) up to 120, the maximum for broadcast content, compared to most current technology which typically supports 50 FPS content or less. The enhanced FPS rate is particularly beneficial for fast action such as sports with lifelike, highly fluid images, while eliminating motion-related picture degradation found on conventional TVs such as motion blur and judder.

In addition to display manufacturers, such as LG, global broadcasters and content providers are also preparing for the launch of the second phase of Ultra HD using the DVB UHD-1 Phase 2 specification, which features 4K HFR technology. The UHD-1 Phase 2 standard includes other cutting-edge technologies such as High Dynamic Range (HDR) and Next-generation Audio (NGA).

“We are very excited to demonstrate just how effective LG’s OLED TV is as a platform for 4K HFR and other high grade content,” said Sam Kim, SVP and head of TV product planning at the LG Home Entertainment Company. “Watching 4K HFR content on an OLED TV as it’s being transmitted in real time by ASTRA’s satellite is a great example of pushing the limits of current TV technologies.”

“SES has been steadily pushing forward the development of Ultra HD, and the Industry Days event has always been an excellent platform to showcase new TV technology,” said Thomas Wrede, VP of New Technology & Standards at SES. “High Frame Rate will be an important step towards further enhancing the quality of Ultra HD satellite transmissions, in particular for sports and reality TV events. Our continued partnership with LG Electronics is important in setting the broadcast standards of tomorrow and pioneering future TV technologies, and we are very pleased to work with LG Electronics on such an important milestone.”

Unlike the mammoth NAB Show, the 2017 SES Industry Days conference gathers 290 delegates from the entire video value chain between satellite and end-consumer —broadcasters, manufacturers, software developers and other suppliers — to exchange ideas and views about innovative technologies and developments in satellite transmission and reception.

Delegates have the opportunity to enjoy more than 25 demonstrations, ranging from Ultra HD and Virtual Reality to new antennas and SAT>IP technologies.

Thomas Wrede, VP/New Technology & Standards at SES, said, “For ten years in a row, SES has gathered representatives of the entire ecosystem to push new TV technologies forward. This certainly reaffirms SES’s position as a leader in the video market and highlights our commitment to innovative technologies that can deliver the best viewing experience to the end consumer.”