SW Florida Pair Have a New Deal With Nielsen


The NBC and ABC affiliates in Southwest Florida have a new deal that ensures their continued access to Nielsen ratings data.

Thanks a renewal agreement with Waterman Broadcasting Corp., NBC affiliate WBBH-2 and LMA partner ABC affiliate WZVN-7 in the Fort Myers-Naples-Marco Island, Fla., DMA won’t see any interruption in their access to Nielsen Local Ratings services.

Waterman operates WZVN through a local marketing agreement with Montclair Communications.

“Nielsen’s comprehensive portfolio of local solutions are invaluable in helping us reach Southern Florida’s diverse market, which in turn helps us to serve our diverse community in the best way possible,” said Steve Pontius, a VP at Waterman, a family-owned business that dates to the 1950s.

Jeff Wender, Managing Director for Nielsen Local Media, commented, “Waterman is an integral part of its local community and as such, it is gratifying to help them achieve their business objectives and uncover the total value of their viewing audience.”