Radio’s ‘Continuing Power’ Profiled In Another Study


On Tuesday, RBR+TVBR published a pro-Entercom assessment from an analyst with Wall Street observer SeekingAlpha that included this “somewhat surprising notable fact”—radio is actually still the top media platform domestically in terms of addressable market.

For Nielsen Audio and Research Director partner Marc Greenspan, the surprise may actually be the notable fact that Wall Street is simply ignoring radio industry literature that has consistently painted a strong ROI story for what some may consider to be a “boring” business. 

Please Login to view this premium content. (Not a member? Join Today!)