Gen Media Partners and The Tacher Company have formed a joint venture that brings together the sales and management resources of both companies.
It has taken the name of GMPT Media, and its first radio partner to sign on for the collaborative ad sales representation is the 53-station group Cherry Creek Media.
“I have often said that Independent broadcasters need a new voice in representation and an ad sales partner that drives revenue by focusing on their localism and assets,” says Kevin Garrity, CEO of Gen Media Partners. “Greg Tacher and his team share that vision, and we are excited to partner with them and welcome Cherry Creek as the first radio group represented by GMPT.”
Joe Costello, of The Tacher Company, added, “We are very excited about extending our relationship with Cherry Creek Media and the new opportunity our expanded company creates for independent broadcasters. We know radio builds unmatched relationships with their listeners and presents huge retail growth for our advertisers.”
GMPT Media expects to announce additional national sales representation partnerships in the coming months.