NAB Connects With GENIVI On Auto Radio Technology


WEST HOLLYWOOD, CALIF. — Guess who’s collaborating on automotive radio technology for the “connected car”?

The NAB has teamed up with the GENIVI Alliance, a collaborative community of automakers and their suppliers developing open software for in-vehicle infotainment (IVI) and the connected car, and NAB representatives are on the floor as part of the GENIVI Showcase at AutoMobility LA 2017—taking place through Nov. 30 at the Los Angeles Convention Center.

The relationship between GENIVI and NAB stems from NAB’s PILOT program, aimed at advancing broadcast technology and cultivating new media opportunities.

PILOT provides a platform for innovation, an engine for incubation, a venue for testing new technologies and a forum for broadcaster education.

“Radio is an essential part of the fabric of our collective experience everywhere, and most notably in the car,” said NAB Chief Technology Officer Sam Matheny. “Our goal is to advance the in-vehicle radio experience for consumers by engaging with the automotive industry to capitalize on new and emerging technologies. GENIVI offers a unique opportunity to liaise with representatives from the entire connected car ecosystem.”

Steve Crumb, executive director of the GENIVI Alliance, added, “Radio is the genesis of in-vehicle infotainment, and collaborating with NAB provides the opportunity to further advance radio technology and deliver other content for incorporation into the in-vehicle experience of the future.”

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