A Wieser Look At TV Reveals Another Viewer Decline


The prolific wordsmith of Wall Street, Pivotal Research Group Senior Research Analyst of Advertising Brian Wieser, has just completed an analysis of trends associated with the use of TV alongside advertising share trends for national media owners in the U.S. through the end of December.

The report comes with the release Tuesday by Nielsen of complete calendar-month ratings data.

The bottom line from Wieser? Total use of TV was down again.

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