Advanced video encoding and streaming firm VITEC has a new VP/Marketing.
Twenty-year marketing veteran Bryan Reksten takes the role, and comes onboard after leading Technicolor‘s Connected Home business unit.
“As we enter our 31st year as an end-to-end video streaming solutions provider, we’re focused on strengthening our leadership and product offering to meet unprecedented market demand,” said VITEC SVP Mark D’Addio. “This new executive role is an important step in that investment. Bryan possesses keen marketing insight, industry knowledge, and a passion for technology that will be instrumental in expanding our marketing footprint.”
Reksten built his career at some of the world’s most well-known companies, including Cisco, AT&T, and Comcast. Before joining Technicolor’s Connected Home business unit as VP/Global Marketing, he acted as Cisco’s chief of staff for the Connected Devices business unit, which was acquired by Technicolor in 2015.
At Cisco, Reksten also served as the senior manager of strategic marketing for the Service Provider Technology Group where he managed an innovative cooperative marketing program, initiated consumer research studies on DVR product adoption, and consulted field marketing teams on best practices.
“VITEC has an incredible legacy of product excellence that has transformed the streaming industry,” said Reksten. “I look forward to being part of VITEC’s leadership team and helping usher in the company’s next phase of innovation to meet our customers’ demand to provide the best streaming solutions in the market.”